The Shade Store Announces New Collaboration with AERIN
Aerin Lauder's eponymous lifestyle brand to partner on exclusive window treatment collection for The Shade Store
PORT CHESTER, N.Y., July 17, 2018 /PRNewswire/ -- The Shade Store, a leading resource for premium custom window treatments, announces a collaboration with AERIN, the luxury lifestyle brand founded by celebrated tastemaker Aerin Lauder. The AERIN Collection for The Shade Store will include a series of roman shades, drapery and roller shades which will be available in The Shade Store's 60+ locations nationwide and online in December.
"A key factor in the way we expand our collections and reach is through exclusive partnerships with other premium brands and renowned tastemakers. Aerin Lauder has created a brand with a distinct point of view that builds on her legacy of style with beautiful, curated products for the home. This partnership will bring a modern, feminine aesthetic to our offering and an assortment of materials that appeal to our design-savvy customers and everyone inspired by Aerin's style," says Ian Gibbs, Co-Founder and Creative Director of The Shade Store.
Lauder adds, "I launched AERIN to make the whole concept of beauty part of the way we live today, and that extends in many ways to interior design. The Shade Store is a true expert in the window treatment product category and I am honored to be partnering with the best, to develop AERIN drapery and shade offerings."
The partnership with AERIN is the latest in a series of exclusive collaborations The Shade Store has embarked on to expand upon the company's window treatment offerings. Past designer and brand partners include Diane von Furstenberg, Nate Berkus, Jonathan Adler, Pendleton, Sunbrella, Novogratz, and kravet.
The AERIN Collection for The Shade Store will be available beginning in December 2018. For more information, please visit www.theshadestore.com.
About The Shade Store
The Shade Store is a family-run, premium custom window treatment company with a rich heritage in luxury textiles and interior design. Its exclusive collection of more than 1,300 in-stock fabrics and materials provides customers with an unparalleled level of style and customization options. Every window treatment is proudly handcrafted in the USA by a skilled artisan, hung and tested for quality assurance and ships free in 10 days or less. The Shade Store offers a complete range of design services for consumers and design-trade clientele, including free swatches, free professional window measurements, photo rendering services and nationwide installation services. The Shade Store has over 60+ showrooms nationwide. Additionally, The Shade Store is an advocate for environmental sustainability and for every purchase made the company provides the 'gift of shade' by planting a tree in partnership with the Arbor Day Foundation. For more information on The Shade Store, please visit http://www.theshadestore.com.
About AERIN:
AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for entertaining, art, travel, fashion and design, Aerin's own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful with a sense of ease and refinement.
SOURCE The Shade Store
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