The Shipyard Builds New Studio for REVOLOCITY
Tech Enabled Unit Built to Meet Demand for Visual Content Across Channels
EVERGREEN, Colo., Oct. 19, 2016 /PRNewswire/ -- The Shipyard, an independent marketing consultancy, re-launches Revolocity with a new studio facility designed to apply equal doses of math and science to the art of its development and creation of multi-format content.
Co-created with the data strategy capabilities of The Shipyard, Revolocity's enhanced offering builds upon its expertise of transforming brand positions into passionate pursuits and lifestyles. The company helps marketers plan, adjust and project content performance across multiple channels.
Today the group announces the completion of a 6,000 SF multi-format, interconnected studio and ideation space located in Evergreen, Colorado. It was designed to accommodate the growing demand for content creation that has become a critical and often primary source of communication for brands, creating richer, more emotional connections with their target consumers.
The Shipyard CEO Rick Milenthal comments: "Disruption is driving the need for more visual content in all commerce. The Shipyard's DNA is at the intersection of technology and creativity. This, combined with our focus on 'Big Data. Big Ideas' will enable Revolocity to meet these unprecedented, complex content demands."
Revolocity was acquired by The Shipyard in February 2016. It develops and produces powerful content campaigns with its unique group of specialists ranging from creative, production, talent casting and editing—deployed on hundreds . . . sometimes thousands of platforms. The company was founded by Former Hatch Entertainment Executive Producer, Mike Long and former Engauge Chief Creative Officer Michael Bednar. Long now serves as Chief Content Officer and Bednar, Chief Creative Officer, for both The Shipyard and Revolocity.
Chief Content Officer Mike Long notes: "Revolocity's focus on 'big data' uncovers shared passion points, then we create content campaigns to bring them to life. Emotional, humorous, exciting, adventurous, entertaining—whatever the connector, our content is always built around a brand's DNA."
"Our aim is to help enliven brands by interjecting passion and purpose. In doing so, we hope to create meaningful connections to consumers —engaging viewers and creating shared conversations that are sought after, shared, advocated and amplified," says Mike Bednar, Chief Creative Officer.
A flexible staffing model brings a vast national network of top talent along with an extensive list of open source content partnerships in the US.
About The Shipyard
The Shipyard was founded in 2013 by industry veteran Rick Milenthal, who was CEO of the leading digital agency, Engauge, now a part of Publicis Groupe.
In just two years the agency has grown to one of the nation's leading independents, recently acquiring the West Coast ad agency O'Leary and Partners. Clients include AEP - American Electric Power, Arnold's, Nature's Harvest, Nationwide, Jibo, Scott's, Fantastic Sam's, WD 40, Orange County Credit Union and Co-op Financial services.
Contact:
Lynne Collins
1-646-286-4724
[email protected]
@LyCaLo
Photo - http://photos.prnewswire.com/prnh/20161019/430437
SOURCE The Shipyard
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