The SIP Forum Announces BRANDED CALLING SUMMIT 2025 Webinar Series Registrations Are Open

Free-to-Attend webinar series takes place April 8-10, 2025 and will be presented by the experts and companies leading the development of branded calling solutions, service providers who have implemented branded calling services, the authors and contributors of enabling RCD (Rich Call Data) standards work, and thought leaders on the critical role of identity verification, KYC and call vetting in the branded calling ecosystem.

NORTH ANDOVER, Mass., March 18, 2025 /PRNewswire/ -- The SIP Forum is proud to announce that the official agenda and webinar registrations are now live for the BRANDED CALLING SUMMIT, a special virtual event focused on the exciting new breed of Branded Calling communications services in the marketplace that promise to add dramatic increases in value, trust and transparency to business-to-consumer communications.   This next iteration of the SIP Forum's acclaimed virtual SUMMITS will feature a series of free-to-attend webinars, presented by the experts and companies leading the development of branded calling telecommunications solutions, service providers who have implemented branded calling services, the authors and contributors of enabling RCD (Rich Call Data) standards work, and thought leaders on the critical role of identity verification, KYC and call vetting in the branded calling ecosystem.

The SIP Forum is also very proud to report that due to the support of our event sponsors, BRANDED CALLING SUMMIT 2025 will be free to attend! Current event sponsors include Platinum Sponsor Branded Calling ID^TM; Gold Sponsors First Orion, Hiya, Numeracle, SecureLogix, Somos, TNS, and TransUnion; Silver Sponsor iconectiv; and Association Sponsors ATIS, Cloud Communications Alliance, Communications Fraud Control Association (CFCA), CTIA, Enterprise Communications Advocacy Coalition, INCOMPAS, and NTCA – The Rural Broadband Association.

Branded Calling is an exciting, new class of communications services that allow businesses to brand their outbound communications with additional context in the caller ID so call recipients can know and trust who's calling.

In addition to business name and number, additional call information can include a logo, reason for the call, and a check-mark indicating the call has been authenticated and not spoofed.

The stage is set for Branded Calling to become an important new component of voice calls to mobile numbers, creating additional layers of trust and security to the calls that business make to their customers.

Instead of the standard and limited caller ID information of caller name and number, branded calls can include up to 32 characters to describe the nature of the call.

And thanks to the associated RCD (Rich Call Data) standard developed within the SIP Forum/ATIS IP-NNI Task Force (and which is part of the STIR/SHAKEN Call Authentication Framework), Branded Calls are also able to offer graphics in the form of logos and other rich data in the caller ID.

The net benefit of Branded Calling to service providers is that it presents a valuable new revenue opportunity for their voice calling operations, for businesses the promise of dramatically increased answer rates (there are reports indicating that customers are 105% more likely to answer calls that are branded), and for call recipients a compelling new mechanism of engagement and trust with the brands and companies they do business with.

The benefits of Branded Calling include:

• A New Source of Revenue for Carriers
• Mitigated Call Blocking and Spam Mislabeling of Calls
• Increased Brand Loyalty
• Increased Brand Awareness
• Enhanced Customer Engagement
• Increased Customer Trust
• Enhanced Security against Fraud
• Dramatically Improved Call Answer Rates

The BRANDED CALLING SUMMIT will host a number of unique webinars that examine, explore and discuss these incredibly important benefits as well as the business and technical challenges that must be overcome and the best practices for rolling out and supporting a successful Branded Calling service, including the issues and challenges involving effective identity verification in the branded calling ecosystem; and the status of associated RCD (Rich Call Data) standards work.

BRANDED CALLING SUMMIT 2025 is a must-attend event for operational personnel and engineers from service providers of all stripes, for individuals who are part of the call authentication ecosystem, personnel responsible for managing Enterprise communications operations, and all others that are part of the telecommunications industry, including: telcos, major backbone operators, interconnect and wholesale solution providers, ISPs, ITSPs, cable operators, hosted and managed service providers, wireless network operators, International PTTs, Enterprises, as well as Customer Care and Contact Center Operators, Call/Data Analytics Companies, Application Providers, Government Agencies and Regulators, Regulatory attorneys with State and Federal Jurisdictions, Equipment Manufacturers and Mobile Product Developers, Device Integration Specialists, Enterprise Service Assurance and IT/communications Staff, and KYC/Call Vetting Solutions Providers.

For More Information and to Register

Visit the BRANDED CALLING SUMMIT 2025 event overview webpage for more information, and to register for the event webinars visit the BRANDED CALLING SUMMIT 2025 Agenda webpage. Still have questions? Send an email to [email protected].  

About the SIP Forum
The SIP Forum is a leading IP communications industry association that engages in numerous activities that promote and advance SIP-based technology, such as the development of industry recommendations; interoperability testing events including SIPit, and special workshops, educational activities, and general promotion of IP communications standards, services, and technology for service provider, enterprise and governmental applications. One of the SIP Forum's major initiatives is the joint development with ATIS (the Alliance for Telecommunications Industry Solutions) of the STIR/SHAKEN Call Authentication Framework – a set of illegal Robocall and Caller ID Spoofing mitigation standards that defines mechanisms to verify a calling number and specifies how it will be transported across communications networks. The SIP Forum is also the producer of the annual SIPNOC conferences (for SIP Network Operators Conference) – the Gathering Place for the Call Authentication Community – and a number of virtual conferences including the STIR/SHAKEN SUMMIT, KYC SUMMIT, AI SUMMIT, and the BRANDED CALLING SUMMIT, as well as other industry workshops and events. Other important Forum initiatives include maintaining working groups in SIP trunking, security, SIP and IPv6, and IP-based Network-to-Network Interconnection. For more information about SIP Forum initiatives, please visit: https://www.sipforum.org.

SOURCE SIP Forum LLC