The Southeastern Association of Fire Chiefs Passes Resolution to Support High End Heat Limiting Technology on All Electric Coil Ranges

Pioneering Technology's Patented Safe-T-element Cooking System is the Only Technology Available Today that Controls High End Heat on Electric Coil Ranges

MONTGOMERY, AL, July 26, 2011 /PRNewswire/ - Pioneering Technology Corp. (TSX-V: PTE) (OTCBB: PTEFF), ("Pioneering"), an energy smart product innovation/consumer goods company, and the Southeastern Association of Fire Chiefs ("SEAFC"), a division of the International Association of Fire Chiefs ("IAFC"), announced today that on June 16th the SEAFC board of directors passed a resolution in support of "high end heat limiting technology" on electric coil ranges and further supports a modification of state and federal agency regulations to allow for new fire safety technology to be utilized and promoted in an effort to reduce/eliminate stovetop cooking fires.

The SEAFC is represented by the states of Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, the Commonwealth of Puerto Rico, and the U.S. Virgin Islands. Douglas Cline, President of the SEAFC said of the resolution, "Cooking fires are one of the leading causes of fires across the United States. The Southeastern Association of Fire Chief's recognizes the need for proactive approaches in preventing fires and reducing civilian injuries. This technology, if embraced, will have a significant impact on this component of the fire problem."

Pioneering's patented Safe-T-element cooking system is the only technology available today that provides high end heat limiting capabilities for electric coiled ranges. This technology has a track record of success helping to prevent stove top cooking fires while also saving energy. Available on new ranges or as a retrofit, this technology is now installed on over 50,000 ranges in multi-residential housing throughout North America helping to eliminate the number one cause of household fire.

The SEAFC unanimously passed the following official resolution in support of "high end heat limiting technology" for electric coiled ranges:

WHEREAS, Cooking equipment is the leading cause of residential fires and home fire injuries in the United States; and

WHEREAS, Unattended cooking and combustibles too close to the cooking surface, such as towels, paper products, etc., are major contributing factors to these fires; and

WHEREAS, Unattended cooking is the leading factor contributing to cooking fires; and

WHEREAS, Cooking fires are the leading cause of home fire injuries, These fires accounted for 40% of all reported home structure fires and 36% of home civilian injuries; and

WHEREAS, Ranges are the leading type of cooking equipment involved in these fires; and

WHEREAS, Education and code enforcement alone have not yielded the desired results when it comes to elimination cooking fires; and

WHEREAS, Tested affordable technology for electric coil ranges exist to significantly reduce the number of these fires and burned food incidents by reducing the high end temperature at which burners operate with no appreciable difference in cooking times or quality; and

WHEREAS, High-end heat regulation technology currently available reduces the amount of energy used by the range by as much as 50%;

THEREFORE, BE IT RESOLVED, that the Southeastern Association of Fire Chiefs supports this cooking system technology and further supports a modification of state and federal agency regulations to allow for new fire safety technology to be utilized and will promote it in an effort to reduce or eliminate stovetop cooking fires.

IN TESTIMONY WHEREOF, the President of the Southeastern Association of Fire Chiefs has hereunto subscribed his name and has caused the Official Seal of the Association to be hereunto affixed on this 16th day of June 2011.

Pioneering CEO Kevin Callahan said of the resolution, "Nobody understands the stovetop cooking fire problem, accidental or otherwise, in the United States better than the fire service. These are the men and women who put themselves in harm's way everyday to help protect us all. The numbers are staggering and we are very pleased to be working with them in their efforts to eliminate the number one cause of household fire."

About the Southeastern Association of Fire Chiefs (SEAFC):
The Southeastern Association of Fire Chiefs, a division of the International Association of Fire Chiefs, consists of members residing in the states of Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia, the Commonwealth of Puerto Rico, and the U.S. Virgin Islands. The mission of this organization is to provide leadership to career and volunteer fire service leaders, managers of emergency services organizations, persons interested in: saving life, protecting property, mitigating, and responding to all hazards that threaten the well being of our neighbors throughout the southeastern region of the Association through vision, information, services and representation to enhance their professionalism and capabilities. For more information visit: http://www.seafc.org.

About Pioneering Technology Corporation:
Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-element® cooking system is engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. Pioneering trademarks include Safe-T-element®, Safe-T-Sensor™, Powergrill™, Battery Eliminator®, Powerpak™ and the Hydro-free Furnace Fan™. For more information visit: www.pioneeringtech.com.

Forward Looking Statements
The statements made in this press release include forward-looking statements that involve a number of risks and uncertainties. These statements relate to future events or future performance and reflect management's current expectations and assumptions. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forward-looking statements, such as the economy, generally, competition in the Corporation's target markets, the demand for the Corporation's products, the availability of funding, the efficacy of the Corporation's technology and governmental regulation. These forward-looking statements are made as of the date hereof an, except as required by applicable law, the Corporation does not assume any obligation to update or revise them to reflect new events or circumstances. Actual events or results could differ materially from the Corporation's expectations and projections.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy and accuracy of this release.

SOURCE Pioneering Technology Corp.