The Sports Club/LA & Reebok Sports Club/NY Announce a Partnership with Aspen/Snowmass
Premier Health & Fitness Clubs Partner with Aspen/Snowmass to Launch Aspen Ascent, a Ski and Snowboarding Conditioning Class
BOSTON, Nov. 29, 2011 /PRNewswire/ -- The Sports Club/LA and Reebok Sports Club/NY, premier health clubs committed to helping members achieve their fitness goals, today announce an exclusive partnership with Aspen/Snowmass, a premier ski resort operating four mountains in the Aspen/Snowmass area of CO. The unique partnership launched in the fall 2011, and will continue through 2012.
(Photo: http://photos.prnewswire.com/prnh/20111129/NE13155 )
Aspen/Snowmass and The Sports Club/LA with Reebok Sports Club/NY share a commitment to providing their members and guests with an extensive range of amenities and programs, as well as access to highly experienced fitness and sports professionals, all located at state-of-the-art venues. As part of the partnership, both parties collaborated to create a new signature class, Aspen Ascent, which launched in late-September 2011 at the six health clubs including The Sports Club/LA in Boston, Miami, New York, San Francisco, and Washington DC, as well as Reebok Sports Club/NY. Aspen Ascent was designed to prepare participants for skiing and snowboarding by enhancing cardiovascular capacity while improving balance, agility, and core strength. The class is divided into three twenty minute segments focusing on agility and speed, strength and balance, and core and flexibility training, all three crucial for navigating the ski slope.
Additional components of the partnership include:
- Creation of health and fitness, and ski/snowboard content to showcase across multiple mediums,
- Exclusive invitation to Members of Reebok Sports Club/NY and The Sports Club/LA to experience Aspen/Snowmass at a preferred rate,
- Invitation to guests of Aspen/Snowmass to join The Sports Club/LA and Reebok Sports Club/NY at a preferred rate,
- Complimentary lift tickets to Aspen Ascent instructors.
"Building on our reputation as a leader in group exercise, coupled with our commitment to provide our members with innovative and effective programming, I am thrilled to partner with Aspen/Snowmass to introduce Aspen Ascent, as well as provide them with the opportunity to visit Aspen/Snowmass," said Jacqie Stathis, National Director of Group Exercise, Millennium Partners Sports Club Management. "Our partnership with Aspen/Snowmass to create Aspen Ascent is a perfect example of how we combine the talents of teachers and the interests of our members to design an original class that will give our members concrete results as well as benefits from our amazing partner," added Stathis.
"Fitness is such an important part of skiing and riding, and showing up fit allows guests to get so much more enjoyment from their vacation," said Katie Ertl, Managing Director, Ski & Snowboard Schools of Aspen/Snowmass. "We are excited to partner with Reebok Sports Club/NY and The Sports Club/LA, and their talented instructors on this program. We feel certain their members who take this course will show up on the slopes ready to go," added Ertl.
About Millennium Partners Sports Club Management LLC:
Millennium Partners Sports Club Management LLC is an operator of six premier health clubs committed to helping Members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within state-of-the-art facilities of unparalleled size. With locations in New York, Boston, Washington DC, Miami, and San Francisco, the Clubs offer Members the ultimate health resource. Adding to the numerous options at The Sports Club/LA locations, The Spa delivers results-oriented treatments in a way that perfectly complements every visit to the Club. The sports and fitness clubs within the company's portfolio include: The Sports Club/LA complexes in Boston, Miami, San Francisco, Washington DC and New York's Upper East Side as well as Reebok Sports Club/NY. For more information, please visit the company's website at www.thesportsclubla.com.
About Aspen/Snowmass:
Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains - Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company's website at www.aspensnowmass.com.
Additional photos available upon request.
Media Contacts: |
|
Kate Conti, KC Public Relations |
Jeff Hanle, Director of PR, Aspen/Snowmass |
617.694.8147 |
970.300.7022 |
SOURCE Millennium Partners Sports Club Management LLC
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