The Sports Network Introduces Fathead as Sponsor of the Walter Payton Award

Dec 28, 2010, 09:00 ET from The Sports Network

HATBORO, Pa., Dec. 28, 2010 /PRNewswire/ -- The Sports Network (TSN) – It was announced today by The Sports Network, the nation's premiere real-time source and wire service for sports content, that Fathead, the leading brand in sports and entertainment wall graphics with thousands of officially licensed products, has become the official sponsor of the Walter Payton, Buck Buchanan and Eddie Robinson Awards. 

"Needless to say," stated Mickey Charles, President and CEO of TSN, "our organization and the entire FCS group could not be more pleased to have someone of their stature as our sponsor. The Walter Payton Award has established itself as the second most sought after honor in college football, right behind the Heisman, and justifiably so.  Our alliance with Fathead adds to the prestige and notoriety of the Award. Some of the luminaries in attendance will be Connie Payton, Georgia Buchanan, Gary Reasons ... New York Giants, Dexter Coakley ... Dallas Cowboys,  Everson Walls ... Dallas Cowboys, Jerry Azumah ... Chicago Bears."

The awards will be held at a cocktail and dinner reception on the evening of January 6th in Frisco, Texas, site of the FCS Championship Game on January 7th, just outside of Dallas.  The Walter Payton will be presented to the outstanding player in the Division, the Buchanan to the best defensive player and the Eddie Robinson Award to the coach of the year.  Votes for the Payton Award are cast by a panel of more than 130 sports information and media relations directors, broadcasters and writers.

"This is an alliance," added Michael Layne, Director of Internet Marketing for Fathead. "that is precisely what we have sought to consistently establish and grow our presence in sports...particularly at the college level.  Beyond the awards, which shine such a light on the tremendous talent playing in the FCS, we are extremely pleased to be building a partnership with such a forward thinking organization that, like Fathead, is devoted to the passionate fan. That is what impressed and brought us to The Sports Network.

"Right now, Fathead is known throughout the country, with a product lineup that includes Fathead Tradeables, Fathead Jr., Fathead Teammates, Fathead Skins, Furniture for Fans, Sports Memorabilia, and, of course, our Real.Big Fathead, the officially licensed, life-size, hi-def wall graphics of professional athletes, animated super heroes, entertainment figures, team helmets and logos ...  just to name a few.   Frisco," he concluded, "will be a great place for Fathead to kick off 2011 with The Sports Network."

About Fathead

Fathead LLC is the industry leader in officially licensed sports and entertainment graphics, offering a wide range of images that unleash a fan's passion and bring their favorite inspiration to life.  The company's "Real.Big." flagship line offers life-size, high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos.  Fathead maintains more than 350 licenses, and is based in Livonia, MI.

About The Sports Network

The Sports Network (www.sportsnetwork.com), North America's foremost international real-time sports content provider, furnishes a wide range of content on a 24/7 basis utilizing state-of-the-art technology that sets the tone and standard for the entire industry. From branded, hosted turn-key solutions to robust XML standardized feeds, TSN leads the way. From statistics to news, injury reports to instant scores, photography to animated gamecasts along with complete fantasy data, TSN is the answer to all your media (radio, TV, print, digital, mobile or signage) needs.

For more information please visit www.sportsnetwork.com. Contact: Maureen Galeone at Maureen@sportsnetwork.com or 1215/441-8444

SOURCE The Sports Network



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