The Sports Network Launches Corporate Site to Display Vast Array of Content and Technical Capabilities
11 Apr, 2012, 09:00 ET
HATBORO, Pa., April 11, 2012 /PRNewswire/ -- The Sports Network (www.sportsnetwork.com), the nation's premiere real-time source and wire service for sports content, has added a new business-to-business (B2B) site to their arsenal, aptly named www.sportsnetworkdata.com. According to the marketing and public relations department, business prospects, clients and millions of unique consumer visitors can see, and further grasp, the full extent of what awaits them when either visiting the site or reaching out to license a seemingly endless flow of sports content.
"Our users commend us time and time again, recommending others to join them when they want fast, accurate and plentiful content," stated Ken Zajac, Director of Sales, "and it is incumbent upon us, as a company mantra, to provide our client base with no less than that which is on our own site. What we do, what we have, is there for all to see and absorb at www.sportsnetworkdata.com including continuous updates.
"Neither visitors to our site, nor prospects and clients, wish to maneuver their way through a maze of promotions, advertisements and features that are more self-aggrandizement than informative," Zajac continued. "The fascinating thing about sites that have similar information, as with our branded/hosted environment, is that a loyalty factor kicks in and users/fans gravitate to the site originating in their area … in each case those sites would be offering our data, graphics, features, special events, play by play scoreboards, injury and weather reports, even odds, on the games and everyone benefits. It exemplifies the perfect win-win situation."
A company spokesperson added that whether clients choose to access a standard XML feed or avail themselves of the company's branded offering the content sourced is, for all intents and purposes, substantially similar absent the graphics in the latter instance. Additionally, branded clients, of whom there are hundreds, are able to advantage specifically designed offerings of upwards of 60 special events packages such as the recent Masters, current NHL Playoffs and upcoming Olympics from London.
"Certainly," concluded Zajac, "sales are as much personality and the interaction between people, consideration of budgets and potential constraints as it is product. But, our new site is a solid foundation for entry and opening up the door to establishment of an alliance."
Mr. Zajac went on to point out that, while TSN is constantly adding to its offering for potential and current clients, there are no incremental charges accompanying same as is the case with others who offer segmented content product. The singular exception noted was the utilization of third party contributors as would be exemplified by a photographic source such as Getty Images. Also, TSN has expanded its current global coverage to include soccer in three languages as well as cricket, with rugby to follow shortly. Industry-leading fantasy sports content, as well as expert video presentation commentaries are slated for the second quarter.
About The Sports Network
The Sports Network (www.sportsnetwork.com), North America's foremost international real-time sports content provider, furnishes a wide range of content on a 24/7 basis utilizing state-of-the-art technology that sets the tone and standard for the entire industry. From branded, hosted turn-key solutions to robust XML standardized feeds, TSN leads the way. Statistics to news, injury reports to instant scores, photography to animated gamecasts along with complete fantasy data, TSN is the answer to all media (radio, TV, print, digital, mobile or signage) and Internet needs.
For more information please visit www.sportsnetwork.com.
SOURCE The Sports Network
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