The Statler Hotel & Residences Retains Berk Communications as Agency of Record


Feb 11, 2016, 09:00 ET from Berk Communications

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- Berk Communications and Marketing Group (, the luxury lifestyle, travel, entertainment and sports division of MWWPR, today announced that it has been retained by The Statler Hotel & Residences as public relations agency of the record. The hotel is currently undergoing a $175M redevelopment project. 

As AOR, Berk will be responsible for initiatives surrounding the hotel's relaunch, including all media relations, social media strategy and general PR support for the hotel, entertainment programming and a yet-to-be unveiled food & beverage concept. With extensive experience partnering with hotels, restaurants and entertainment companies, Berk will elevate awareness of The Statler's brand with key audiences and influencers.

"We expect Berk's well-rounded approach to PR across hospitality, lifestyle and celebrity verticals will drive the successful relaunch of the iconic Statler Hotel and music venue in downtown Dallas," said Frank Zaccanelli, Managing Partner of The Statler. "With its unique history and charisma, the property will play a big role in the revitalization of downtown."

Opened in 1956, the 19-story Dallas landmark features an adjacent 14,500 square foot music venue that has hosted Elvis Presley, The Jackson 5, Frank Sinatra and Tina Turner. It closed in 2001 and is scheduled to reopen in November 2016 with 161 hotel rooms and suites along with 225 apartments, state-of-the-art entertainment venue Statler Hall, a buzz-worthy restaurant and rooftop pool and lounge. The Statler is working with United Culinary Advisors, the esteemed hospitality operational partner led by Parnell Delcham that helped to achieve successful launch programs with renowned brands such as The Delano in Miami Beach and Asia de Cuba

"We are proud to handle the communications effort to reintroduce such an important Dallas icon to the marketplace," said Ron Berkowitz, Founder, President and CEO of Berk. "Between Statler Hall's entertainment programming, scene-changing restaurant and cutting edge bars at the hotel, Dallas residents and visitors alike will have a new adult playground to enjoy downtown."

The account will be led by Alexandra Spang, Berk's Vice President of Travel and Tourism.

About Berk Communications
Berk Communications & Marketing Group, a division of MWWPR, is a boutique public relations firm specializing in publicity, marketing and event-planning. Founded in 1999, Berk Communications prides itself on working with each individual client to provide targeted, results-driven campaigns and attentive, professional service. With experience in fields such as entertainment, lifestyle, travel, sports and hospitality, clients are afforded the benefit of a vast network of media contacts and relationships across all industries. Berk's extensive client list includes D'USSE, Armand de Brignac, Roc Nation Sports, The 40/40 Club, Brother Jimmy's Restaurants, TAO, 1 OAK, Nizuc Resort & Spa and Las Brisas Hotel Collection, and a premier group of athletes including Alex Rodriguez, Kevin Durant, Robinson Cano, CC Sabathia and Dez Bryant.

To learn more about Berk Communications, visit or @BerkComm.

MWWPR is one of the world's top independent public relations agencies with a global network of nine offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Sports & Entertainment, Luxury Lifestyle, Public Affairs, Crisis Communications, LGBT and Wellness & Nutrition.

With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR's Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for "Company of the Year," and 2014 accolades include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."

To learn more about MWWPR, visit or @MWW_PR.

SOURCE Berk Communications