The Sunset Strip Launches Summer Long Mass Happy Hour

WEST HOLLYWOOD, Calif., June 2 /PRNewswire/ -- Sunset Strip restaurants and businesses are celebrating summer by redefining happy hour. Starting June 9, the Sunset Strip will launch the new Sunset Strip Mass Happy Hour every Wednesday night at over 20 venues, providing budget-friendly specialty cocktails and gourmet food options.

The notorious Sunset Strip, which stretches 1.6 miles through the heart of West Hollywood, is offering generous discounts at nearly 20 restaurants, bars and retailers. Participating businesses are extending their happy hour to 8 p.m. every Wednesday and allowing customers to turn a little after-work refreshment into a complete dining and nightlife experience.

You can start the evening with the $4 Sunset Strip Cocktail offered at participating locations. Each cocktail is unique to the establishment – Mirabelle's includes vodka, fresh lemonade, St. Germaine and raspberries while The Standard, Hollywood's custom cocktail features orange vodka, triple sec, orange juice and grenadine and the Rainbow's custom drink will showcase Jack Daniel's . Pair your Sunset Strip cocktail or other specialty drinks with anything from barbecue short ribs at BLT Steak, fresh oysters at Mirabelle, or filet mignon satay at Talesai – all for just $5.

"The Sunset Strip Mass Happy Hour has stepped it up a notch by offering unique cocktails and eclectic small plates, which is a far cry from the traditional bar food offered at most happy hours," states Kris Yenbamroong, owner and executive chef of Talesai. "Another unique twist is that each bar has come up with their own version of the $4 Sunset Strip Cocktail so folks can go from place to place to try the various cocktails. It provides a different experience every week and helps unify The Sunset Strip community and businesses."

Along with a bevy of beverage and food deals, The Sunset Strip Mass Happy Hour also offers "tax break" shopping at Code C, LIVE! On Sunset, Nicole and Chez Bop. The 9.75% discount will be offered every Wednesday from 5-8 p.m.

Rounding out the night of drinks, dining and shopping on The Strip, The Comedy Store will also offer free entrance on Wednesdays when patrons print off the coupon posted on www.TheSunsetStrip.com/MassHappyHour

"There is no shortage of great places to shop, eat, drink and listen to live music very affordably on The Sunset Strip," explains Todd Steadman, executive director of the Sunset Strip Business Association. "The Wednesday night 'Mass Happy Hour' offers people a great additional value and with so many participating restaurants and bars, you can literally try out a new venue each week all summer long. It's a great way to explore the boulevard and be re-introduced to The Sunset Strip."

Four retailers and more than 15 restaurants and bars are participating in The Sunset Strip Mass Happy hour, extending their happy hour to 8 p.m. and offering a specialty 'Sunset Strip drink' priced at $4. Participating businesses include:

Affordable parking is also available every Wednesday at the following locations:

• City public parking lot at 8756 Sunset Boulevard (at Horn Avenue): $4 flat rate after 5 p.m. Located near Red Rock, Isla Cantina, Mirabelle, BLT Steak, Pi On Sunset
• 9000 and 9040 Sunset Boulevard: $5 flat rate after 5 p.m. Located near Talesai, The Rainbow Bar & Grill, Key Club, The Roxy Theatre, Dukes, Frankie & Johnnie's, Whisky A Go-Go, Cat Club.

The Sunset Strip Mass Happy Hour is sponsored by Jack Daniel's. Your friends at Jack Daniel's remind you to drink responsibly. Come visit us at www.jackdaniels.com.

For more information about The Sunset Strip Mass Happy Hour running through August 31, and your full Sunset Strip happy hour guide with food and drink specials , please visit www.thesunsetstrip.com/MassHappyHour

www.ssmf.com

Remember to drink responsibly and don't drink and drive.

About Jack Daniel's:

Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Your friends at Jack Daniel's remind you to drink responsibly. www.jackdaniels.com

About The Sunset Strip:

The Sunset Strip is a 1.6 mile stretch along Sunset Boulevard that runs through the heart of West Hollywood. From its beginning as an unregulated "strip" of land along Sunset Boulevard outside Los Angeles' city limits, The Sunset Strip has served as a notorious entertainment destination for celebrities, tourists and California residents. It is an iconic locale where fashion, music, architecture and a unique history combine. The Sunset Strip has birthed countless music and entertainment careers, and it continues to blaze its own path as leading destination with a vibrant and entertaining landscape made up of more than 150 restaurants, shops, nightclubs and hotels. The Sunset Strip became part of the City of West Hollywood when it was incorporated in 1984. For more information about The Sunset Strip, please visit www.thesunsetstrip.com

SOURCE Sunset Strip Business Association