The Switch Witch And The Magic Of Switchcraft Flies In To Spark A Fun New Halloween Tradition

DENVER, Sept. 9, 2015 /PRNewswire/ -- Do you know witch Halloween product is going to fly off the shelves this year? It's the Switch Witches! Available nationwide at Target stores and Target.com, the award-winning toy and book set, The Switch Witch and the Magic of Switchcraft is ready to make its way into your home. The story tells of how the included plush Switch Witch magically turns candy into energy to fuel her Witchy World – and how the reader's help is needed to do so!

Audrey Kinsman, Head Witch and former banker at Goldman Sachs, brewed up this allergy-friendly concept when one of her sons was trick-or-treating in 2013. After seeing his disappointment in knowing that he would not be able to eat most of the candy due to a food allergy, the idea of "Switchcrafting" the candy he was allergic to came to life. Kinsman teamed up with a diverse group of highly accomplished Denver-based moms to bring this magic to market.

The gift set comes complete with a plush Switch Witch figure and a beautifully illustrated 20-page hardcover storybook. Good girls and boys trick-or-treat as usual, and then when they arrive home, are encouraged to choose their favorite pieces of candy to keep while giving the rest to their Switch Witch. The Switch Witch will then use her magic to "Switchcraft" the candy for a preferred book or toy – a win-win for both adults and children!

"I see literally hundreds of new concepts and products every year, and loved the Switch Witch 'tradition in a box' concept from day one and know that families are going to embrace this magical new Halloween tradition," said Elizabeth Werner, Children's Industry Toy Expert.  "The Switch Witch and the Magic of Switchcraft has a unique health-conscious and altruistic message that is not only fun, but also gives parents peace-of-mind."

"The storytelling involved in our new Switch Witch Halloween tradition has really been a labor of love," Kinsman said. "What started for my family as a personal health issue, has now become a product and story that every child and family can embrace in a creative way. We are thrilled with the retail support and look forward to a successful Halloween season."

Additionally, Kinsman and her team have formed a partnership with the non-profit organization, Operation Shoebox, encouraging children and parents to take the "switched" candy they have collected and donate it to US Troops.

The Switch Witch and the Magic of Switchcraft is available nationwide at Target stores and Target.com for $29.99.  Their website, www.SwitchWitches.com, also offers fun Halloween activities, craft ideas, cooking videos, K-5 worksheets and more for children, adults, and teachers! Join the Switch Witches on their magical journey by following them on Facebook, Twitter, Instagram, YouTube, and Pinterest.  

Photo - http://photos.prnewswire.com/prnh/20150908/264701

SOURCE Switch Witches

Related Links

http://www.switchwitches.com