The Thalia Sodi™ Brand Launches New Hair Care Line, Adria By Thalia®
The Seven-Piece Collection Features Shampoo, Conditioner and Five Styling Essentials
Jan 24, 2019, 12:00 ET
NEW YORK, Jan. 24, 2019 /PRNewswire/ -- Thalia Sodi, world renowned singer, songwriter, author, and entrepreneur, launches the newest extension of her lifestyle brand, Adria By Thalia. The 7-piece beautifully fragrant hair care collection includes salon quality shampoo, conditioner and five styling essentials. Formulated with a proprietary CAPPA 5™ Complex, the products offer women of all hair types red-carpet ready results at an accessible price point.
Designed to suit the dynamic lifestyle of today's modern woman, the collection features:
- "the foundation" Shampoo (10 fl oz.)
- "the nourisher" Conditioner (8.5 fl oz.)
- "all in wonderful" All-In-One Spray (6 fl oz.)
- "the stylist" Styling Foam (8 oz.)
- "the big deal" Volumizing Spray (6 fl oz.)
- "the refresher" Dry Shampoo (5 oz.)
- "the perfectionist" Hair Spray (9 oz.)
The unique CAPPA 5™ Complex, found in all of the Adria By Thalia products, includes coconut, agave, passion fruit, peony and avocado extracts full of proteins and amino acids that enhance the overall look, luster, and health of your hair. This blend of ingredients keeps hair vibrant, hydrated and strong while repairing damage and preventing split ends. The formulations offer noticeable results that last all day while being gentle enough for color-treated hair.
"I am so excited to launch my first hair care line, Adria By Thalia," said Thalia. "My hair has seen it all – from the stage to the studio to the stylist chair. I created Adria by Thalia because I know the transformative effect that great hair can have on your confidence. Your hair should be as strong, vibrant and full of life as you are! It was also important to me to create products that work for all hair types and cater to different styling needs. I'm proud to have created a line of products that make every woman feel beautiful."
The look and fragrance of the Adria By Thalia product line was very important to the development process, making sure it felt luxurious and decadent. Thalia hand-selected the notes of the fragrance, which include green leaves, rose petals, sheer musk, apple, pear, aloe, fresh cucumber, and violet petals, and played an important role in designing the light pink and rose gold packaging.
For daily glam shots, behind-the-scenes content, how-to hair tutorials and a glimpse into Thalia's personal beauty style, follow the Adria By Thalia conversation on social media @adriabythalia.
The brand will begin rolling out this January to most Walmart stores, select Target locations and online at both retailers nationwide. Please check your local store for details. For more information please visit www.adriabythalia.com.
About The Thalia Sodi™ Brand
Thalia Sodi is a lifestyle brand encompassing multiple categories including, fashion, accessories and beauty. Created for the modern and feminine woman, the brand reaches consumers through multiple touchpoints with product lines in ready to wear, footwear, accessories and now beauty. The brand entered into the beauty market through product a collaboration with Eylure in 2018, and its newest 2019 launch, Adria by Thalia, an at-home collection of hair care products brought to you by Thalia, one of the most successful and influential Latino artists and entrepreneurs in the industry today.
Thalia is a superstar singer, songwriter, entrepreneur, philanthropist, actress, fashion designer and digital influencer. She rose to fame after starring in various telenovelas that have been translated in several languages and have aired in more than 180 countries with a viewership of more than two billion people worldwide. She has had 28 Top 10 singles — 15 of which went to No. 1 — and she has sold more than 45 million records, making her one of the bestselling Latina artists of all time. She has also received two Latin Billboard awards and several Premios lo Nuestro and Premios Juventud awards — and was recognized in 2013 with a star on the Hollywood Walk of Fame. She has been named one of People Magazine's Most Beautiful (Los Más Bellos) a record nine times (May 2012) and one of the top 25 most powerful Latinas by People en Español.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,600 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG's portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®. For more information, please visit ABG-NYC.com
SOURCE Adria By Thalia
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