NEW YORK, Aug. 23, 2016 /PRNewswire/ -- Brand authenticity sets the stage for earning familiarity, developing trust and building ongoing relationships in your market. Considering the reach, speed and superabundance in today's mobile, social and web spheres, this is the environment in which strategic branding is essential in helping a company make its mark, build a customer base and differentiate itself from the competition. Furthermore, C-level engagement in branding is essential to determine how best to drive interest in your company and solutions among prospects, customers and key influencers.
Instead of losing sight of the deliberate planning and execution needed for effective branding, C-level executives need to prioritize brand communications for the whole team.
Branding for Growth: A C-Level Strategy discusses:
- Expanding PR efforts to raise awareness, impact revenue and drive demand generation
- How to extend the brand story and remain top of mind with your target audience
- Establishing a crisis communications plan before a crisis hits to keep your brand voice and story consistent
Learn why it's important to tell the right story at the right time by downloading the full guide here.
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