NEW YORK, Sept. 14, 2016 /PRNewswire/ -- The demand for increasingly sophisticated metrics is an opportunity for PR agencies to differentiate themselves by providing clients with results that they are not getting from the competition. When you present clients with tangible results, you help your agency to transition from vendor to trusted advisor. The ever-increasing need for insight and counsel is an opportunity to cement a relationship with your clients by linking communications activities to business outcomes.
- The most common and effective press release metrics
- Tips on tying agency activities to business outcomes for clients
Monitoring and measuring the results of a PR campaign can be a daunting task, but incorporating press release reporting results will enable you to benchmark results, share with your clients which messages had the most traction and demonstrate the return on their investment in your agency. Download the full guide to learn the most common press release results reports and why they are used, as well as how to harness the most underutilized metrics available from wire service performance data.
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