NEW YORK, Sept. 14, 2016 /PRNewswire/ -- The demand for increasingly sophisticated metrics is an opportunity for PR agencies to differentiate themselves by providing clients with results that they are not getting from the competition. When you present clients with tangible results, you help your agency to transition from vendor to trusted advisor. The ever-increasing need for insight and counsel is an opportunity to cement a relationship with your clients by linking communications activities to business outcomes.
Moving Beyond Press Release Pick Up to Reporting on Real Outcomes covers:
- The most common and effective press release metrics
- Tips on tying agency activities to business outcomes for clients
Monitoring and measuring the results of a PR campaign can be a daunting task, but incorporating press release reporting results will enable you to benchmark results, share with your clients which messages had the most traction and demonstrate the return on their investment in your agency. Download the full guide to learn the most common press release results reports and why they are used, as well as how to harness the most underutilized metrics available from wire service performance data.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Contact:
Stacey Miller
Director, Communications
Cision and PR Newswire
(301) 683-6038
[email protected]
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