The Total Value of Medical Devices Imported Into The Association of Southeast Asian Nations (ASEAN) Exceeded $19 Billion Globally in 2024

JERSEY CITY, N.J., Aug. 8, 2025 /PRNewswire/ -- According to the latest study from Pure Global, ASEAN MedTech Market Report: An Analysis of Export Trends (2021-2024), this report reveal a highly dynamic and competitive landscape, characterized by the rise of intra-regional trade, intense competition between global superpowers, and significant shifts among other key exporting nations.

The ASEAN medical device and IVD (MedTech) market has demonstrated robust growth and significant transformation over the past four years. The total value of exports from the countries and regions analyzed grew from approximately $19.1 billion in 2021 to a projected $19.2 billion in 2024. While the total value shows modest growth, the underlying dynamics tell a story of profound change. Key trends include the remarkable rise of the ASEAN bloc as a self-sufficient exporter, a neck-and-neck race for market dominance between the United States and Greater China (comprising Mainland China, Taiwan, and Hong Kong), and the dramatic post-pandemic market correction of South Korean exports. Furthermore, a new class of high-growth exporters, including India, Costa Rica, and Belgium, is emerging, indicating a diversification of the supply chain.

Key Trend 1: The Ascent of Intra-ASEAN Trade
One of the most significant trends identified in the 2021-2024 period is the strengthening of the ASEAN bloc as a major MedTech supplier to itself. This points to a strategic shift towards regional self-sufficiency and the development of a robust, localized manufacturing ecosystem.

Key Trend 2: A Fierce Battle for Dominance: USA vs. Greater China
The top of the market is characterized by intense competition between the United States and Greater China. While both are dominant players, their paths from 2021 to 2024 have been markedly different.

Key Trend 3: South Korea's Post-Pandemic Market Realignment
South Korea's export performance offers a classic example of market normalization following a period of unprecedented demand. The global need for COVID-19 diagnostics drove an extraordinary spike, which has since corrected.

Key Trend 4: Emerging High-Growth Players
Beyond the market leaders, several other nations have posted remarkable growth, signaling a diversification of the ASEAN MedTech supply chain.

Three Interesting Facts from the Report:

1. A Superpower's Wild Ride: Greater China's export performance was the most turbulent of any major player. It swung wildly from a +41% growth surge in 2021 to a -24% drop in 2023, before rebounding with another +20% gain in 2024.
2. The Top 3 Control Half the Market: The top three exporters (USA, Greater China, and ASEAN) consistently controlled over half of the entire import market. In 2024, their combined share was 53.3%, showing how concentrated the market is at the top.
3. A 150% Growth Spike: Belgium saw its exports grow by an incredible 153.21% in a single year (2024). This was the most dramatic single-year growth of any country in the dataset, highlighting how quickly smaller players can increase their market presence.

Questions This Report Answers:

1. Which region showed the most significant and consistent growth as a MedTech supplier to ASEAN? The ASEAN bloc itself showed the most significant growth, with its intra-regional exports increasing from $2.28 billion in 2021 to $3.28 billion in 2024, boosting its own market share from 11.90% to 17.01%.
2. Who was the top MedTech exporter to ASEAN in 2024? The United States was the top exporter in 2024, with an export value of $3.63 billion and a market share of 18.83%, narrowly beating Greater China.
3. What caused South Korea's dramatic market share fluctuation? South Korea's exports surged in 2021 due to massive demand for COVID-19 diagnostic kits. As the pandemic subsided, this specific demand normalized, causing its market share to fall from a high of 10.43% back to a more sustainable 3.31% by 2024.
4. What is the primary competitive dynamic at the top of the market? The primary dynamic is a fierce rivalry between the United States and Greater China. While the U.S. has been a more stable leader, Greater China has shown extreme volatility but remains a close competitor for the number one spot.

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About Pure Global
Pure Global is the world's leading MedTech service provider for local representation and registration services, operating at the intersection of regulatory technology (RegTech), artificial intelligence (AI), and market intelligence. We streamline global access through representation and registration in over 30 markets, but our value extends to strategic growth. Every client benefit from exclusive market research reports, developed by ex-Wall Street analysts, that deliver actionable insights into the latest industry trends. This unique combination of regulatory and market expertise gives our clients an unparalleled advantage to succeed and lead in the MedTech space.

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SOURCE Pure Global