The toughest challenges in modern marketing -- data insights, engagement and technology integration -- will be addressed by Informa Engage experts during multiple fall industry events

NEW YORK, Sept. 20, 2017 /PRNewswire/ -- Informa Engage experts will participate in industry events to share challenges and best practices in data insights, engagement campaigns and technologies from the frontline. This announcement follows the launch of the newly formed Informa Engage and proceeds an in-depth research study over B2B marketing challenges and strategy for 2018.

"Our team is on the frontlines of our business tackling the toughest challenges in B2B marketing services every day. It is our goal to support marketers and help solve business challenges," Kate Spellman, president, Informa Engage said. "They will discuss proven techniques driving the Informa Engage business from developing innovative ways to attract customers to identifying new tools/technologies and creating engaging programs/campaigns that actually work."

Rhonda Wunderlin, Vice President, Marketing Performance will partake at the SIIA's (Software & Information Industry Association) Deciphering Customer Success series in Austin, TX. Wunderlin will participate on the "Own Your Customer Data" panel and will discuss the customer experience, how to use data from various sources to engage customers, how to create a cohesive view of the customer journey and best practices to help optimize the customer experience.

Melissa Johnson, Marketing Automation Manager will present "Lead-Generation Campaigns that Attract, Engage, and Convert Website Visitors" at the Specialized Information Publishers Association of SIIA's (SIPA) Best Practices Conference on Website Optimization: Increase Your Traffic, Customer Engagement and Sales in Atlanta. Johnson will discuss how to attract visitors, offer content that helps capture names and email addresses and nurture relationships to transform them into sales leads. She will share how the Design Engineering and Sourcing Group met this challenge through a five-week tournament focused on the best engineering education programs.  

Wunderlin and Tricia Syed, Vice President, User Marketing & Analytics will speak at the Folio: Show in New York. Wunderlin will present how digital technologies have transformed marketing-automating at the "MarTech Now: Key Technologies to Help You Retain, Grow & Activate Audiences" session. She will discuss the tech solutions for critical parts of the business, and how to use them in harmony-front and back end-to achieve goals and stay within budget. Syed will participate on the "Awards and Recognition Programs: Launch 'Em and Grow 'Em" panel and will discuss effective strategies for launching or expanding a successful awards program.

Johnson will also present at the Business Information & Media Summit. Johnson will present "Re-Engagement Campaigns: How to Reconnect with Current Customers and Reactivate Your Next One" and will discuss how to create re-engagement campaigns to turn your inactive contacts into active contacts. She will share challenges, tips, and examples of campaigns that build dialogue and deliver results. 

Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyers' decision making process.

To learn more about Informa Engage, click here.

About Informa Engage

We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing we engage buyers – activating real results for marketers.

Media Contact  
Kate Spellman  
President   
Informa Engage   
T: 212 204 4351  
E: [email protected]   

SOURCE Informa Engage