The Toy Association Announces 2027 Dates for LA Spring & Fall Preview Market Weeks

LA Spring Preview Market Week – May 17-21, 2027
LA Fall Preview Market Weeks – September 13-24, 2027

NEW YORK, Oct. 14, 2026 /PRNewswire/ -- The Toy Association today confirmed 2027 dates for the LA Spring Preview Week and announced dates for the LA Fall Preview Market Weeks, which will drive business growth for the global toy and play community at The Toy Association's Toy Building as well as dozens of additional showrooms throughout the LA Toy District.

The LA Spring Preview Market Week will take place May 17 to 21, 2027, followed by the LA Fall Preview Market Weeks from September 13 to 24, 2027. Together, the events will allow buyers and sellers to forge new relationships, advance strategic priorities, identify opportunities for future growth, and discover the latest toys, trends, and innovations.

"The Toy Association, in conjunction with the newly formed International Toy Board, want to build on the incredible momentum of the 2026 LA Fall Preview Market Weeks as we look ahead to an even bigger and more impactful 2027 — a year that will evolve and strengthen the LA preview experience to deliver even more opportunities for companies to succeed," said Greg Ahearn, president & CEO of The Toy Association. "The energy and enthusiasm from tenants, retailers, and industry partners at The Toy Building was amazing, with everyone using the event to put meaningful business plans into motion for next year, reinforcing LA's role as a critical industry gathering place and The Toy Building a key hub for these activities. The tremendous positivity we continue to see in LA and across our other Toy Association events — including Toy Fair New York and the Chicago Toy & Game Fair — is a powerful demonstration of the resilience, creativity, and strong outlook of the toy industry."

Companies looking for a year-round presence in the heart of LA's toy hub are invited to establish their ultimate showroom at The Toy Association's Toy Building, located at 101 Continental Blvd. in El Segundo. Designed by toy people, for toy people, The Toy Building offers state-of-the-art facilities, dedicated on-site support from The Toy Association, and a central location that puts companies at the center of a thriving manufacturer community. Coming out of September, The Toy Building's original four floors are now almost completely filled with permanent tenants. Due to this high demand, The Toy Association is in the process of adding two additional floors — an additional 50,000 square feet — to the space.

With showroom options for companies of all sizes — from established global brands to emerging toy businesses — The Toy Building provides a year-round platform for buyer meetings, product discovery and relationship building, with particularly strong activity during the spring and fall market periods.

"The September 2026 LA Fall Preview Market Weeks delivered an exceptional experience for the industry, surpassing even our most optimistic expectations," said Kimberly Carcone, executive vice president of global experiences at The Toy Association. "The energy, engagement, and business results generated across the marketplace were truly remarkable. Showrooms were active, appointments were productive, and companies of all sizes were forging new partnerships, unveiling innovative product lines, and driving the business of play forward. The level of participation throughout the market reinforced the continued importance of in-person connection as a catalyst for innovation, collaboration, and commercial success — and we can't wait to see what's in store for 2027!"

From networking and education to showcasing the latest lines, trends, and innovations, the 2027 LA Preview Market Weeks will deliver a dynamic experience as part of The Toy Association's ongoing commitment to creating opportunities for the global toy and play community to connect, discover, learn and do business throughout the year. Educational programming for 2027 will once again include partnerships with Circana and X Tracks Licensing Summit; additional sessions and special events will be announced in the coming months. The Toy Association also produces the consumer-facing Chicago Toy & Game Fair, (November 7–8, 2026) and Toy Fair New York (February 20–23, 2027), the largest toy trade show in the Western Hemisphere.

Click here for more information about the 2027 LA Spring and Fall Preview Market Weeks and opportunities at The Toy Building.

About The Toy Association™  toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association^™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $155.7 billion, and its roughly 900 members drive the annual $42 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.     

As a global leader, The Toy Association produces the world-renowned Toy Fair^™ in New York City; hosts marketplace activities at The Toy Building in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation^™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.

SOURCE The Toy Association