The US Seasonings, Dressings and Sauces Market: What Consumers Eat and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Seasonings, Dressings and Sauces Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Seasonings, Dressings and Sauces market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Seasonings, Dressings and Sauces market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Seasonings, Dressings and Sauces market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Consumption patterns of Seasonings, Dressings and Sauces have been affected by the weak economy in the US. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. However, consumption patterns are changing as the US economy recovers, making early identification of the consumer groups and trends driving new market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Bouillons and Stocks, Chutneys and Relishes, Condiments, Dips, Dressings, Dry cooking sauces, Herbs, Spices and Seasonings, and Wet Cooking Sauces.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Not only do a large proportion of US consumers, in the Condiments, Dressings and Herbs, Spices and Seasonings categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

The Affluent wealth group has the largest share of the Seasonings, Dressings and Sauces market, at 34% of the market by value. However, no wealth group consumes disproportionately to its size, and therefore companies will find value in introducing differentiated products targeting various income groups.

Private label penetration is relatively low in the US Seasonings, Dressings and Sauces market, with the highest penetration being in the Herbs, Spices and Seasonings category, at 29% of the volume of products distributed. Some categories in the Seasonings, Dressings and Sauces market are more vulnerable to private labels than others, such as the Herbs, Spices and Seasonings category which, other than the market leader, has many brands recording low market shares.

Key Highlights

While similar percentages of males and females record Heavy and Medium frequency consumption of Bouillons and Stocks, 47% of females record Light frequency consumption compared to only 35% of males. Marketers should target this large population of female occasional consumers with strategies to increase their consumption frequency.

The Wet Cooking Sauces category is the most valuable in the US Seasonings, Dressings and Sauces market, accounting for 28% of the market by value. Dressings and Condiments are the second and third-largest categories in the market. The market for Chutneys and Relishes is small, with a value market share of only 1%.

Substantially higher percentages of Mid-Lifers and Older Consumers consume Chutneys and Relishes than consumers in younger age groups, although most of this consumption is of a Light consumption frequency. Marketers need to transition some of these Light users into Medium and Heavy frequency consumption in order to increase the value and volume size of the market.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Seasonings, Dressings and Sauces Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Bouillons and Stocks
3.2.2 Chutneys and Relishes
3.2.3 Condiments
3.2.4 Dips
3.2.5 Dressings
3.2.6 Dry Cooking Sauces
3.2.7 Herbs, Spices and Seasonings
3.2.8 Wet Cooking Sauces
3.3 Behavioral Trends and Market Value
3.3.1 Bouillons and Stocks
3.3.2 Chutneys and Relishes
3.3.3 Condiments
3.3.4 Dips
3.3.5 Dressings
3.3.6 Dry Cooking Sauces
3.3.7 Herbs, Spices and Seasonings
3.3.8 Wet Cooking Sauces
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Bouillons and Stocks
4.1.2 Chutneys and Relishes
4.1.3 Condiments
4.1.4 Dips
4.1.5 Dressings
4.1.6 Dry Cooking Sauces
4.1.7 Herbs, Spices and Seasonings
4.1.8 Wet Cooking Sauces
4.2 Consumer Profiles by Product Category
4.2.1 Bouillons and Stocks
4.2.2 Chutneys and Relishes
4.2.3 Condiments
4.2.4 Dips
4.2.5 Dressings
4.2.6 Dry Cooking Sauces
4.2.7 Herbs, Spices and Seasonings
4.2.8 Wet Cooking Sauces
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Seasonings, Dressings and Sauces Brand Choice and Private Label Consumer Penetration
5.2.1 Bouillons and Stocks
5.2.2 Chutneys and Relishes
5.2.3 Condiments
5.2.4 Dips
5.2.5 Dressings
5.2.6 Dry Cooking Sauces
5.2.7 Herbs, Spices and Seasonings
5.2.8 Wet Cooking Sauces
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Seasonings, Dressings and Sauces
6.1.2 Bouillons and Stocks
6.1.3 Chutneys and Relishes
6.1.4 Condiments
6.1.5 Dips
6.1.6 Dressings
6.1.7 Dry Cooking Sauces
6.1.8 Herbs, Spices and Seasonings
6.1.9 Wet Cooking Sauces
7 Consumption Impact: Market Valuation
7.1 Seasonings, Dressings and Sauces Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Seasonings, Dressings and Sauces Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Seasonings, Dressings and Sauces Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Seasonings, Dressings and Sauces
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Bouillons and Stocks
8.2.2 Retail Share by Volume - Chutneys and Relishes
8.2.3 Retail Share by Volume - Condiments
8.2.4 Retail Share by Volume - Dips
8.2.5 Retail Share by Volume - Dressings
8.2.6 Retail Share by Volume - Dry Cooking Sauces
8.2.7 Retail Share by Volume - Herbs, Spices and Seasonings
8.2.8 Retail Share by Volume - Wet Cooking Sauces
8.3 Profiles of End-Consumers of Seasonings, Dressings and Sauces, by Retailer Used
8.3.1 Costco
8.3.2 Kroger
8.3.3 Publix
8.3.4 Safeway
8.3.5 Wal-Mart
8.3.6 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Seasonings, Dressings and Sauces Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Seasonings, Dressings and Sauces Value Share (%), by Age Groups, 2012
Table 4: United States Seasonings, Dressings and Sauces Value Share (%), by Gender, 2012
Table 5: United States Seasonings, Dressings and Sauces Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Seasonings, Dressings and Sauces Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Seasonings, Dressings and Sauces Value Share (%) by Wealth Groups, 2012
Table 8: United States Seasonings, Dressings and Sauces Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Bouillons and Stocks Consumer Group Share (% market value), 2012
Table 10: United States Chutneys and Relishes Consumer Group Share (% market value), 2012
Table 11: United States Condiments Consumer Group Share (% market value), 2012
Table 12: United States Dips Consumer Group Share (% market value), 2012
Table 13: United States Dressings Consumer Group Share (% market value), 2012
Table 14: United States Dry Cooking Sauces Consumer Group Share (% market value), 2012
Table 15: United States Herbs, Spices and Seasonings Consumer Group Share (% market value), 2012
Table 16: United States Wet Cooking Sauces Consumer Group Share (% market value), 2012
Table 17: United States Total Bouillons and Stocks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United States Total Chutneys and Relishes Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United States Total Condiments Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United States Total Dips Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United States Total Dressings Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United States Total Dry Cooking Sauces Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United States Total Herbs, Spices and Seasonings Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United States Total Wet Cooking Sauces Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: United States Bouillons and Stocks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: United States Bouillons and Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: United States Chutneys and Relishes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: United States Chutneys and Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: United States Condiments Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 30: United States Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 31: United States Dips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: United States Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 33: United States Dressings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 34: United States Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 35: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 36: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 37: United States Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 38: United States Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 39: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 40: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 41: United States Bouillons and Stocks Consumer Profiles (% consumers by sub-group), 2012
Table 42: United States Chutneys and Relishes Consumer Profiles (% consumers by sub-group), 2012
Table 43: United States Condiments Consumer Profiles (% consumers by sub-group), 2012
Table 44: United States Dips Consumer Profiles (% consumers by sub-group), 2012
Table 45: United States Dressings Consumer Profiles (% consumers by sub-group), 2012
Table 46: United States Dry Cooking Sauces Consumer Profiles (% consumers by sub-group), 2012
Table 47: United States Herbs, Spices and Seasonings Consumer Profiles (% consumers by sub-group), 2012
Table 48: United States Wet Cooking Sauces Consumer Profiles (% consumers by sub-group), 2012
Table 49: United States Seasonings, Dressings and Sauces Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 50: United States Bouillons and Stocks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: United States Chutneys and Relishes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United States Condiments Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: United States Dips Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 54: United States Dressings Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 55: United States Dry Cooking Sauces Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 56: United States Herbs, Spices and Seasonings Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 57: United States Wet Cooking Sauces Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 58: United States Seasonings, Dressings and Sauces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: United States, Bouillons and Stocks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United States, Chutneys and Relishes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: United States, Condiments: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 62: United States, Dips: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 63: United States, Dressings: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 64: United States, Dry Cooking Sauces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 65: United States, Herbs, Spices and Seasonings: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 66: United States, Wet Cooking Sauces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 67: United States Seasonings, Dressings and Sauces Market Value (US Dollar million), by Category, 2012
Table 68: United States Seasonings, Dressings and Sauces Market Volume (Kg m), by Category, 2012
Table 69: United States Seasonings, Dressings and Sauces Market Value (US$ million), by Category, 2012
Table 70: United States Seasonings, Dressings and Sauces Expenditure Per Capita (US Dollar), by Category, 2012
Table 71: United States Seasonings, Dressings and Sauces Expenditure Per Household (US Dollar), by Category
Table 72: United States Seasonings, Dressings and Sauces Market Volume (Kg m), by Category, 2012
Table 73: United States Seasonings, Dressings and Sauces Consumption Per Capita (Kg/Population), by Category, 2012
Table 74: United States Seasonings, Dressings and Sauces Consumption Per Household (Kg/Households), by Category, 2012
Table 75: United States Seasonings, Dressings and Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 76: United States Bouillons and Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 77: United States Chutneys and Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 78: United States Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 79: United States Dips Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 80: United States Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 81: United States Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 82: United States Herbs, Spices and Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 83: United States Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 84: United States: Profile of Seasonings, Dressings and Sauces Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 85: United States: Profile of Seasonings, Dressings and Sauces Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 86: United States: Profile of Seasonings, Dressings and Sauces Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 87: United States: Profile of Seasonings, Dressings and Sauces Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 88: United States: Profile of Seasonings, Dressings and Sauces Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 89: United States: Profile of Seasonings, Dressings and Sauces Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Seasonings, Dressings and Sauces Value Share (%), by Age Groups, 2012
Figure 3: United States Seasonings, Dressings and Sauces Value Share (%), by Gender, 2012
Figure 4: United States Seasonings, Dressings and Sauces Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Seasonings, Dressings and Sauces Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Seasonings, Dressings and Sauces Value Share (%) by Wealth Groups, 2012
Figure 7: United States Seasonings, Dressings and Sauces Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Bouillons and Stocks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Bouillons and Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Chutneys and Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Chutneys and Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Dips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United States Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United States Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: United States Seasonings, Dressings and Sauces Market Value (US$ million), by Category, 2012
Figure 25: United States Seasonings, Dressings and Sauces Expenditure Per Capita (US$), by Category, 2012
Figure 26: United States Seasonings, Dressings and Sauces Expenditure Per Household (US$), by Category
Figure 27: United States Seasonings, Dressings and Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 28: United States Bouillons and Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 29: United States Chutneys and Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 30: United States Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 31: United States Dips Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 32: United States Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 33: United States Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 34: United States Herbs, Spices and Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 35: United States Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Costco, Kroger, Publix, Safeway, Walmart

Read the full report:
The US Seasonings, Dressings and Sauces Market: What Consumers Eat and Why?
http://www.reportbuyer.com/countries/north_america/usa/us_seasonings_dressings_sauces_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Condiment,_Sauce,_Oil_and_Spice

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer