The USO Expands Its Relationship With The Pollack PR Marketing Group As It Launches Two Branded Awareness Campaigns

LOS ANGELES, May 1, 2013 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today, that the USO (United Service Organizations) has expanded its work with PPMG in support of two new individual fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops.

PPMG will conceptualize and implement two seasonal campaigns for the USO, which are designed to reach deep into the community to spark engagement and support for the nonprofit organization. Both campaigns will be localized and will rally individuals and communities to host barbecues during the summer, and dance parties during the fall and winter in order to raise funds for USO programs that support troops and their families.

Both programs will include an awareness campaign with corporate partners, national spokespeople, PSA's and national and local media tours.

"The USO is all about lifting the spirits of our nation's troops and their families and providing the American people with ways to say thank you to our military heroes," said Kelli Seely, Senior Vice President and Chief Development Officer at the USO. "We believe these two campaigns will not only help raise awareness about what the USO does to support our men and women in uniform, but also provide people everywhere with fun and easy ways to help us make a difference in the lives of those who sacrifice so much for our country. We are excited about our partnership with PPMG and the many opportunities we feel it will provide for the American people as well as troops and families."

Noemi Pollack, founder and CEO of PPMG said, "We are happy to expand our relationship with the USO to help establish these two seasonal campaigns.  These campaigns are designed to create localized engagement so that every American can express their support for the USO and the U.S. Troops."

About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices in New York, is a 28-year old integrated agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 110 partners in 94 countries, across six continents. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.

About the USO

The USO lifts the spirits of America's troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.

In addition to individual donors and corporate sponsors, the USO is supported by President's Circle Partners: American Airlines, AT&T, Clear Channel, The Coca-Cola Company, jcpenney, Jeep, Kangaroo Express, Kroger, Lowe's, Northrop Grumman Corporation, Procter & Gamble, and TriWest Healthcare Alliance and Worldwide Strategic Partners: BAE Systems, The Boeing Company, Lockheed Martin, Microsoft Corporation and TKS Telepost Kabel-Service Kaiserslautern GmbH & Co. KG. We are also supported through the United Way and Combined Federal Campaign (CFC-11381).  To join us in this patriotic mission, and to learn more about the USO, please visit uso.org.

SOURCE The Pollack PR Marketing Group