The Virginia Lottery Wins with ForeSee

Jun 07, 2012, 08:00 ET from ForeSee

ANN ARBOR, MICH., June 7, 2012 /PRNewswire/ -- ForeSee, the leader in technology-driven customer experience analytics, today announced that it is working with the Virginia Lottery to measure and analyze the customer experience on its mobile site and traditional website.

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The Virginia Lottery will work with ForeSee to quantify the website and mobile customer experience in ways that help prioritize and drive changes with the greatest impact on business goals. The Virginia Lottery recently used ForeSee's technology-driven analytics to measure the customer experience during the excitement leading up to last month's historic Mega Millions jackpot. The Virginia Lottery was able to understand how the record-setting prize impacted customer satisfaction and future purchase intent.

"ForeSee already has, and will continue to, help us understand how customers experience the Virginia Lottery across our web and mobile channels and how their experiences affect sales, loyalty, recommendations, and overall satisfaction," said Gweneth Dean, the organization's Director of Marketing. "Because our organization's profits contribute to Virginia's K-12 public schools, it's really important to us to provide a good customer experience on every channel, including web and mobile."

Larry Freed, President and CEO of ForeSee added "The Virginia Lottery is a forward-thinking organization that sees the value of the customer experience both online and in the mobile environment. Our clients realize they have to measure the customer experience in the mobile environment just as they do in any other channel because scientific customer satisfaction analytics are the only credible, reliable, predictive metrics that business leaders have to help them manage their business into the future."

Research has shown time and time again that satisfied customers are more likely to return, recommend, and make future purchases. "For the Virginia Lottery, this translates to more funding for Virginia's public education system" said Freed.

ForeSee is measuring the customer experience for a host of organizations across the public sector like The Michigan Education Special Services Association (MESSA), the Partnership for Public Service, Indiana's Hoosier Lottery, The Commonwealth of Massachusetts, and The Michigan Economic Development Corporation's "Pure Michigan" travel and tourism website.

About ForeSee
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit for customer experience solutions and original research.

About the Virginia Lottery
The Virginia Lottery generates approximately $1.2 million per day for Virginia's K-12 public schools. Operating entirely on revenue from the sale of Lottery products, rather than tax dollars, the Virginia Lottery raised more than $444 million for Virginia's public schools in Fiscal Year 2011. That represents about 8 percent of state funding for public education in Virginia. For more information, visit Follow the Virginia Lottery on Facebook, Twitter and YouTube. Please play responsibly.

Sarah Allen-Short, 734-327-3852