CHICAGO, March 12, 2012 /PRNewswire/ -- The Vitality Group, part of the world's longest-standing and largest incentive-based wellness program, is pleased to announce the appointment of Leesa Tori to the position of Vice President, Product Innovation. An expert on product strategy, development, implementation, and management, Ms. Tori will advance product development at Vitality that effectively changes behaviors and helps members make healthy choices.
"Leesa will play a critical role on our leadership team, executing on our legacy of product innovation and further building upon the science and business case of Vitality," said Arthur C. Carlos, CEO, The Vitality Group. "We welcome her to the Vitality team as we continue to develop the most proven and effective wellness program resulting in healthy and productive employees."
Ms. Tori was previously the Senior Director of Strategy and Business Development for the Pacific Business Group on Health (PBGH) where she worked closely on strategic planning and new opportunities to assist PBGH in serving its membership of over 50 large employer companies. Prior to PBGH, Leesa led strategy and product innovation for Blue Shield of California in the Specialty Products business unit with profit and loss responsibility for multiple lines including dental, vision, life and stop loss.
Leesa is currently earning her Master's in Public Administration at Harvard University's John F. Kennedy School of Government. She is one of a handful of experts on small business exchanges in the nation, and is often invited to share her insights at convenings and conferences.
About The Vitality Group
The Vitality Group is a member of Discovery Holdings Limited. Vitality wellness programs serve more than 3.5 million members worldwide in companies in a wide range of sizes and industry categories, improving individuals' health and well-being as well as employers' bottom lines. In America, numerous forward-thinking companies are joining global organizations in the United Kingdom and South Africa who together are proving the effectiveness of the Vitality health enhancement solution in reducing healthcare costs. www.thevitalitygroup.com
SOURCE The Vitality Group