The Vitality Group to Provide Incentive-based Behavioral Change Services to Wellness & Prevention, Inc.

Jul 14, 2010, 10:05 ET from The Vitality Group

CHICAGO, July 14 /PRNewswire/ -- Today, The Vitality Group, developer of the incentive-based health and wellness program, Vitality™, announced it has entered into an agreement to provide incentive delivery, tracking, and reward fulfillment services to Wellness & Prevention, Inc., a Johnson & Johnson company. In addition to incentive services, The Vitality Group will also provide Wellness & Prevention with access to other behavior change tools including Vitality Age™, a risk-adjusted age tool used as a barometer of health status, and the Vitality Champ™ program, designed to create and support program advocates.

Under the terms of the agreement, Wellness & Prevention will be able to offer its customers access to Vitality's incentives program and other tools designed to support and facilitate behavior change. Vitality's expertise in behavioral economics and incentive design and delivery will increase Wellness & Prevention's ability to provide its customers with access to a comprehensive suite of wellness solutions and incentives.

With more than a decade of experience, Vitality has a rich history integrating incentives into every step of behavior modification, from the actual cost of rewards to their perceived value and from the process of assigning rewards to the support tools and education necessary to achieve goals. Vitality's unique approach to incentives employs an objective actuarial basis to measure the degree of engagement of each participating member and derive the appropriate incentives earned for that engagement. The approach also incorporates sophisticated behavior change models with incentive delivery to achieve meaningful, measurable health improvement results across the entire population.

"Through the use of scientifically derived incentives and other behavior change tools encouraging healthy lifestyles, Vitality has helped thousands of employers worldwide to control healthcare costs and improve the productivity, health and well being of their employees," said Arthur C. Carlos, CEO of The Vitality Group. "We're delighted to be involved with Wellness & Prevention."

About The Vitality Group

The Vitality Group is a member of Discovery Holdings Limited, a leading international financial services institution founded on the principles of consumer engagement and wellness and the originator of the Vitality health promotion program. Vitality wellness programs serve more than 1.7 million members in companies in a wide range of sizes and industry categories, improving individuals' health and well-being as well as employers' and health plans' bottom lines. Early adopters in the United States include some of America's most forward-thinking companies. They join global organizations in the United Kingdom and South Africa who together are proving the effectiveness of the Vitality health enhancement solution in reducing healthcare costs.

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Arthur Carlos

SOURCE The Vitality Group