The Vitality Group's New Incentive Program Enables Members to Improve Health while Benefiting Charities

Key to successful wellness program is getting people invested and involved; members' efforts to benefit causes such as childhood hunger

Jul 29, 2010, 12:12 ET from The Vitality Group

CHICAGO, July 29 /PRNewswire/ -- The Vitality Group, developer of an incentive-based health and wellness program, today announced a new reward initiative that enables members to contribute to charities through its Vitality Mall™ charity storefront. Members can now use their earned Vitality Bucks® to make contributions to causes such as childhood hunger, and Vitality plans to support other charities focusing on issues such as the environment and disaster relief.

"Feed The Children is grateful to be the recipient of donations earned by The Vitality Group's members," said Tony Sellars, director of communications, Feed The Children. "By working to take care of their own health, Vitality members are also helping to put food on the table for many families that would otherwise go without."

Vitality offers a personalized set of activities and goals to assist employees in improving their health. The program tracks and rewards more than 30 health-related activities including exercising, achieving health goals such as losing weight or stopping smoking, receiving routine preventive care, such as a prostate exam or mammogram, and participating in health education programs. Members are incentivized for their participation throughout the program and earn Vitality Bucks, redeemable for merchandise on the Vitality Mall which now includes the Vitality charity storefront.

"The key to a successful wellness program is motivating people to act and keeping them committed, and we're finding that philanthropy does indeed inspire engagement," said Arthur C. Carlos, CEO of The Vitality Group. "By appealing to our members who desire to contribute to the greater good, the Vitality charity option is another inventive way we are working to encourage individuals to commit to a wellness program."

About Feed The Children

Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2008, Feed The Children distributed more than 133 million pounds of food and other essentials to children and their families in all 50 states and internationally, supplementing more than 760,000 meals each day. Since its founding, the organization has reached out to help those in need in 119 countries around the globe. For more information, please visit

About The Vitality Group

The Vitality Group is a member of Discovery Holdings Limited, a leading international financial services institution founded on the principles of consumer engagement and wellness and the originator of the Vitality health promotion program. Vitality wellness programs serve more than 1.7 million members in companies in a wide range of sizes and industry categories, improving individuals' health and well-being as well as employers' and health plans' bottom lines. Early adopters in the United States include some of America's most forward-thinking companies. They join global organizations in the United Kingdom and South Africa who together are proving the effectiveness of the Vitality health enhancement solution in reducing healthcare costs.

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Arthur Carlos   |

SOURCE The Vitality Group