THE WATCHES OF SWITZERLAND GROUP UNVEILS NEW 'BRILLIANTLY GIVEN' CAMPAIGN FOR THE HOLIDAY SEASON

Bringing together an exceptional selection of luxury timepieces and fine jewelry from the Group's distinguished brand portfolio, Brilliantly Given showcases the breadth of its offering across its Mayors, Betteridge and Watches of Switzerland retailer network. From iconic watchmaking houses to contemporary fine jewelry brands, the campaign presents an inspiring range of gifts, each offering a unique way to celebrate individual style, mark a special occasion or simply make someone feel extraordinary this holiday season.

Developed under the creative direction of Hillary Comstock, with photographer and director Luke Lovell, and stylist, Brandon Nicholas, the campaign features a dynamic talent ensemble across a variety of stylized creative executions. Through still imagery and motion, the campaign brings the Group's vision of luxury holiday gifting to life while celebrating the distinct character of each retailer.

"The holiday season represents an important opportunity to connect with our clients and showcase the breadth of what makes the Watches of Switzerland Group distinctive. As we continue to evolve our business across both timepieces and fine jewelry, we remain focused on creating an exceptional retail experience, bringing together the world's most sought-after brands, personalized service and expertise. Brilliantly Given reflects that vision and our commitment to being a destination clients return to for life's most important moments and everything worth celebrating," says Jack Gaffaney, President, North America, Watches of Switzerland Group.

Brilliantly Given launches today, November 2^nd, across all marketing touchpoints including iconic large-format out-of-home placements in key markets including New York City, Miami and Greenwich, as well as in regional print titles and a robust digital and social media program. The campaign will be transposed throughout the Watches of Switzerland, Mayors and Betteridge showrooms through interactive animations, visual installations and holiday gift shop pop-ups.

Featuring an impressive roster of brands Brilliantly Given encourages consumers to discover something truly suited to each person on their holiday list.

Watch brands featured: Analog:Shift Vintage & Pre-owned, Breitling, Doxa, Gallet, Girard-Perregaux, H. Moser & Cie, IWC Schaffhausen, Jacob & Co., Longines, Porsche Design, TAG Heuer, Tissot, Ulysse Nardin and Zenith.

Jewelry brands featured: Betteridge Vintage & Estate, David Yurman, FOPE, Hearts On Fire, John Hardy, Mayors Lab Grown Diamond Collection, Mayors Bridal & Diamond Fine Jewelry Collection, Messika, Mikimoto, Pasquale Bruni, Roberto Coin and Yeprem.

About the Watches of Switzerland Group

The Watches of Switzerland Group is the UK's largest luxury watch retailer, operating in the UK and US comprising eight prestigious brands; Watches of Switzerland (UK and US), Mappin & Webb (UK), Goldsmiths (UK), Mayors (US), Betteridge (US), Deutsch & Deutsch (US), Analog:Shift (US) and Hodinkee (US), with a complementary jewelry offering. The Group also owns the exclusive distribution rights for Roberto Coin in the US, Canada, Central America and the Caribbean.

As at 3 September 2026, the Watches of Switzerland Group had 186 showrooms across the UK and US including 75 dedicated mono-brand boutiques in partnership with Rolex, OMEGA, TAG Heuer, Breitling, TUDOR, Longines, Grand Seiko, Roberto Coin, BVLGARI and FOPE and has a leading presence in Heathrow Airport with representation in Terminals 3, 4 and 5 as well as seven retail websites.

The Watches of Switzerland Group is proud to be the UK's largest retailer for Rolex, OMEGA, Cartier, TAG Heuer and Breitling watches.

www.thewosgroupplc.com

Caroline Bates, [email protected]

SOURCE Watches of Switzerland