The Watercolor Collection: New BabyBjörn spring collection celebrates the playful, colorful imagination of children

Mar 11, 2016, 09:00 ET from BabyBjorn

STOCKHOLM, March 11, 2016 /PRNewswire/ -- A new collection from BabyBjörn has arrived – the Watercolor Collection is designed to encourage more play and creativity. This range has been inspired by the playfulness and fun-loving ingenuity of children. Three simple elements are used: imagination, water and colors to create a fantasy world in watercolors.

The Watercolor Collection is a limited edition line of our best-loved products including the Baby Carrier One, Bouncer Balance Soft and Travel Crib Light. The fantastic new colors, from ocean blue to lively coral, are available now through September 2016. BabyBjörn designers, who are children at heart, created these colorful, water-loving creatures to inspire playfulness and imagination throughout the collection.

"We know that children are naturally curious, and we can all take inspiration from their creativity and imagination in our everyday lives. Anything is possible in children's play; an orange dot is a crab and a dab of paint is a blue fish," says Karin Hoxter, Art Director at BabyBjörn. "Our Watercolor Collection celebrates children's creativity and encourages everyone, children and grown-ups alike, to paint their own imaginary world."

The collection includes Baby Carrier One, Bouncer Balance Soft and Travel Crib Light in five new colors.

The multiple-award-winning Baby Carrier One is a big hit with parents who want a flexible, comfortable, ergonomic baby carrier with many options. The baby carrier is suitable for babies from newborn to 3 years old, and the sturdy waist belt and padded shoulder straps make it comfortable for hours of happy carrying. With four front- and back-carrying options, there is a position to suit every stage.

The Bouncer Balance Soft is a modern take on our classic bouncer that's been rocking contented babies for more than 50 years. It's great for both rest and play from newborn up to the age of 2. The child's own movements make the bouncer rock, so no batteries are required.

Travel Crib Light, which was re-launched in 2006, is a safe sleep space that's easy to set up and fold away, at home or on the road. This lightweight and cleverly designed travel crib is perfect for small and great adventures. The thick, sturdy mattress makes it comfy to sleep in, and the crib's airy mesh fabric is extra soft, allowing parents to see their sleeping tot.

The new watercolors include: Coral Crab (coral), Little Gray Seal (light gray), Great Blue (dark blue), Ice-Blue Fish (light blue) and Turquoise Turtle (turquoise).

All products in this collection are made from cotton and mesh fabrics so they are gentle on skin and completely safe for baby to chew. These items are approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products. It is the strictest textile standard in the world, free from any hazardous or allergenic substances.

BabyBjörn AB is a Swedish family-owned company that develops markets and distributes innovative products for children aged 0-3 years. Its turnover for the financial year 2014-2015 amounted to 475 million SEK. 95% of sales consisted of exports to 50 different countries. The company was founded in 1961 and employs around 100 people. More information is available on our website:

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SOURCE BabyBjorn