The Worldcom Public Relations Group Selects Brandi AI as a Preferred Partner for AI Visibility and Generative Engine Optimization

Partnership gives more than 90 independent PR agencies worldwide access to preferred Brandi AI pricing, education and resources and helps clients navigate AI-driven discovery and measure how earned media and other third-party signals influence brand visibility and reputation

MCLEAN, Va., Nov. 12, 2026 /PRNewswire/ -- Brandi AI™, the leading enterprise platform for Brand Intelligence, AI visibility and Generative Engine Optimization (GEO), today announced a new partnership with The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, naming Brandi AI a preferred Worldcom vendor partner.

The partnership integrates Brandi AI's technology and educational resources into Worldcom's global network of independent agencies. This collaboration equips communications professionals with the intelligence to help clients understand and improve brand representation within AI answer engines as AI-driven discovery reshapes the communications landscape.

Founded by public relations and marketing leaders who understand the measurement, attribution and visibility challenges agencies face, Brandi AI was purpose-built to help communications professionals see how the public narratives they build influence AI-generated answers.

"AI has changed how audience discover and interact with brands," said Todd Lynch, managing director of The Worldcom Public Relations Group. "Insights from Brandi AI gives our partner agencies access to data that shows AI representation and uncovers earned media opportunities for their clients."

Through the partnership, Worldcom's more than 90 member agencies will have access to preferred Brandi AI pricing and incentive programs. Brandi AI will also provide Worldcom members with educational programming and training, including webinars, industry insights, research and professional development content focused on AI visibility, Brand Intelligence and GEO.

"Brandi AI gives us a new depth of intelligence – beyond simply tracking AI visibility. We now can translate that insight directly into smarter client strategy," said Roger Hurni, founder at Off Madison Ave, a global creativity collective and Worldcom partner. "Brandi understands how brand, PR and earned influence actually impact a brand's authority. We're already putting that intelligence to work for clients, and we see a significant opportunity to expand these capabilities across our portfolio as GEO becomes an increasingly important part of how brands compete and communicate."

The partnership builds on Worldcom's focus on how artificial intelligence is reshaping public relations and communications. Worldcom has highlighted AI visibility and GEO as emerging priorities for communications professionals, and its 2025-2026 Healthcare Monitor used Brandi AI to examine pharmaceutical companies' visibility within AI answer engines.

As consumers and B2B buyers increasingly turn to AI platforms such as ChatGPT, Claude, Google AI Overviews and Perplexity to research companies and evaluate products, communications agencies need to understand how their clients appear in AI-generated answers. That means looking beyond traditional search and media coverage to see how brands are represented, cited and recommended by AI systems when people ask category, comparison and purchase-decision questions.

Brandi AI analyzes high-intent questions across multiple AI systems to show whether brands appear, how they are described, which competitors are recommended and which public sources influence those responses. By connecting visibility and sentiment data to the public sources influencing AI answers, Brandi AI helps agencies identify where earned media is strengthening a client's authority—and where additional credible evidence is needed. The platform then provides prioritized recommendations to help communications and marketing teams strengthen content, close visibility gaps and improve brand representation across AI-driven discovery environments.

"PR agencies are on the front lines of helping brands understand how discovery and reputation are changing in the AI era," said Leah Nurik, CEO of Brandi AI. "Worldcom brings together an extraordinary community of independent communications agencies around the world. Through this partnership, Worldcom agencies will gain the intelligence, tools and education to understand how clients appear in AI-generated answers and identify practical opportunities to strengthen the narratives behind those results."

Frequently Asked Questions

How can PR agencies use AI visibility data to inform client communications strategies?

PR agencies can use AI visibility data to understand how AI platforms describe a client, which themes and attributes they associate with the brand, how competitors are positioned, and which sources influence those answers. Those insights can help agencies identify narrative gaps, strengthen thought leadership, prioritize earned media opportunities, and recommend content that better supports the reputation clients want to build. AI visibility intelligence can therefore complement traditional media monitoring by showing how public information is being interpreted and synthesized within AI-generated answers. It can also help agencies demonstrate how earned media and other credibility-building efforts contribute to a client's presence in AI-driven discovery.

Why is Generative Engine Optimization becoming relevant to public relations agencies?

Generative Engine Optimization (GEO) is becoming relevant to PR because AI answer engines often rely on information from across the public web when generating recommendations, comparisons, and brand descriptions. Earned media, executive thought leadership, reviews, industry research, and other third-party sources can contribute to the information environment AI systems use. As a result, PR agencies increasingly have an opportunity to help clients strengthen the credible public evidence that supports how their brands are understood and represented in AI-driven discovery. GEO therefore extends, rather than replaces, the core PR work of earning independent validation and building market trust.

How should PR agencies measure whether their clients are visible in AI-generated answers?

Agencies should look beyond whether a client is simply mentioned. Useful measures can include how frequently the brand appears for strategically important questions, its share of voice relative to competitors, whether AI systems cite the brand or supporting sources, the sentiment and attributes associated with the brand, and how results vary by platform, audience, market, or buyer question. Tracking those signals over time can help agencies distinguish isolated AI mentions from meaningful changes in brand visibility and reputation.

How does AI visibility change the role of earned media in brand reputation?

Earned media can influence more than what audiences read directly in publications. Credible third-party coverage can also become part of the broader information environment that AI systems use to understand companies, products, executives, and industries. That gives communications teams another reason to build authoritative, consistent public evidence around important brand claims. Rather than replacing traditional PR objectives, AI-driven discovery can expand the value of earned media by helping credible narratives surface when buyers ask AI platforms questions about brands and categories. For PR professionals, that creates a clearer connection between earned coverage and a brand's discoverability, credibility and competitive position in AI-generated answers.

For more information about Brandi AI's solutions for PR agencies, visit https://mybrandi.ai/generative-engine-optimization-for-agencies/.

About Brandi AI
Brandi AI™ is the leading platform for enterprise Brand Intelligence, AI visibility and Generative Engine Optimization (GEO). Built on a powerful intelligence layer, Brandi helps organizations stay visible as online discovery shifts from search engines to AI answer engines like ChatGPT, Google AI Overviews and Perplexity, revealing where brands stand in this new landscape. Brandi tracks the high-intent questions buyers ask AI and shows whether — and how — a brand is mentioned or cited in AI-generated answers. With this foundation, Brandi AI provides data-driven guidance and optimization tools to help marketers refine existing web content and create new AI-ready content designed to earn brand mentions and citations in AI answer engines. Used by Fortune 500s, global agencies and mid-market brands across B2C and B2B industries, Brandi AI supports CMOs and product marketers in defining category strategy and content, and PR, SEO, and digital marketing teams in driving visibility. For more information, visit mybrandi.ai.

About The Worldcom Public Relations Group
The Worldcom Public Relations Group is the world's leading partnership of independently owned public relations firms, with 115 offices employing some 2,000 staff in 105 cities across six continents. In total, Worldcom partners reported combined revenue of US$350 million last year from 4,000 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international, and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture, and customs of the geographic areas in which they operate. Learn more about Worldcom at www.worldcomgroup.com or by calling 1-904-233-0123.

Media contact:
Michael Tebo
Gabriel Marketing Group (for Brandi AI)
Email: [email protected]

SOURCE Brandi AI