The World's Leading Watch Retailer 'Turns Back Time' For Daylight Saving Time

NEW YORK, Oct. 30, 2013 /PRNewswire/ -- TOURNEAU, the world's leading retailer of luxury timepieces for more than a century, will turn back time this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, November 3. At TOURNEAU, the arduous task of updating the massive watch inventory at more than 30 stores nationwide, will begin Saturday morning when close to 1,000 TOURNEAU watch professionals will change thousands of timepieces from the 100 brands carried throughout the retailer. 

(Logo: http://photos.prnewswire.com/prnh/20131030/NY06920LOGO)
(Photo: http://photos.prnewswire.com/prnh/20111104/NY00190)

To celebrate the semi-annual time change, TOURNEAU invites watch owners and fans to visit the stores for a complimentary time reset and cleaning. Valuable timepieces require a skilled hand to advance time forward and certain complicated timepieces need to be reset with professional care to prevent damage.

While Daylight Saving Time is one of the busiest for watch repair, TOURNEAU strives to assist watch owners in keeping their timepieces looking sharp all year. In fact, TOURNEAU has the largest factory authorized service center in the United States and includes a fully staffed service department in every store. TOURNEAU also offers complimentary estimates for all domestic repairs.

TOURNEAU invites the media, watch owners and enthusiasts to visit any of the more than 30 store locations nationwide to witness the detailed process of "turning back time."

About TOURNEAU
Established in 1900, TOURNEAU is the leading retailer of luxury watches in the United States, offering more than 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Vacheron Constantin, Jaeger-Le Coultre and Breguet in more than 8,000 unique styles. The company also sells Certified Pre-Owned timepieces and watches under the TOURNEAU brand name. TOURNEAU is known for its extensive selection and unparalleled customer service.

About Daylight Saving Time
Historically, Benjamin Franklin first created the idea for Daylight Saving in 1784 in his essay "An Economical Project". The idea was not fully adopted by the U.S. until 1966, wherein the time was dictated to "spring forward" one hour at 2:00 am each spring, and "fall back" one hour each fall. Certain territories, including Hawaii, Arizona, and Alaska do not honor the time change.   

Media Contact:
Sharp Communications, Inc.
Nicole Janok
212-829-0002, ext. 122
[email protected]

SOURCE TOURNEAU