The Worldwide Personal Care Shower and Bath Industry is Expected to Reach $123.5 Billion by 2028

News provided by

Sep 21, 2022, 12:45 ET

DUBLIN, Sept. 21, 2022 /PRNewswire/ -- The "Personal Care Shower and Bath Market Size, Share & Trends Analysis Report by Type (Shower Gels & Liquid Soap, Body Scrubs, Solid Soap), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2022-2028" report has been added to ResearchAndMarkets.com's offering.

The global personal care shower and bath market size is expected to reach USD 123.5 billion by 2028. It is expected to expand at a CAGR of 5.8% from 2022 to 2028.

The market growth can be credited to the rising demand for herbal shower and bath products in China and India. Moreover, the expanding opportunity for long-lasting scent products is anticipated to boost the market growth over the forecast period. The increasing demand for glossy repair shampoo products to aid dandruff issues is the major factor driving the market. Moreover, the growing focus in Europe on germ protection and moisturizing is projected to boost market growth. The increasing demand to procure head and body wash products with minimal cost is expected to offer growth opportunities for the market.

There are several aromas and floral scents that are used while preparing the shower and bathing products and the application of toxic ingredients has increased, which is expected to fuel the growth of the market. Additionally, the cost of premium bathing and shower products is high due to the presence of various fragrances and scents, which is limiting the market growth in developing nations.

The body scrubs segment will register the highest CAGR of 7.2% from 2022 to 2028. This can be credited to the moisturizing benefits of the scrub. Organic body scrub removes the dead skin cells to maintain smoother skin. The efficient skin rejuvenation property of body scrubs will further enhance the sales of the segment over the forecast period.

The key players in the market are launching a variety of deep cleansing scrubs to meet the rising concerns over skincare. The industry participants are focusing to procure foaming hair and body wash with moisturizers. Several companies are focusing to procure non-irritating formulations in the global market.

The key players are approaching low-foam formulation material that rinses easily, which, in turn, will drive the industry over the forecast period. The offline segment held the largest revenue share of over 75.0% in 2021. The growing demand for personal care shower and bath products in developed countries will build the interconnecting network of grocery stores. The growing drift of the consumers towards the local shops is expected to boost the market growth. The rising demand for herbal personal care products in the U.S. and Canada will build an interconnecting network of domestic stores.

The Asia Pacific held the largest revenue share of over 30.0% in 2021 due to the increasing demand for tearless shampoo and body wash in China and India. The growing trend in China to adopt the glossy repair conditioner will boost the market growth. The market in China is driven by the growing demand for anti-dandruff shampoos.

Moreover, the growing consumption of sustainable shower and bath care products in India is anticipated to boost the market growth. The Middle East and Africa is projected to register the second-fastest CAGR from 2022 to 2028. The marker in this region is growing due to the increasing penetration of smartphones and the growing preference of customers to remain updated and maintain health and hygiene in this region. Moreover, the key players operating in the market are increasing their investment in the e-commerce channels to expand their businesses, which is driving the market.

Personal Care Shower And Bath Market Report Highlights

Europe is expected to register the fastest growth rate of 6.9% from 2022 to 2028 owing to the rising demand for Shea body scrub. The rising trend of olive body scrub in Italy is further projected to fuel the growth over the forecast period
The shower gels and liquid soap type segment held the largest share of over 40.0% in 2021. Shower gels and liquid soap are acting as a substitute for solid soap to provide a shield against the bacteria and viruses
The Asia Pacific held the largest revenue share of over 30.0% in 2021 due to the increasing demand for tearless shampoo and body wash in China and India
The offline distribution channel segment held the largest share of over 75.0% in 2021. Lower cost and ease of access to product handling are the prime aspects of offline stores boosting

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Personal Care Shower & Bath Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter's
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Personal Care Shower & Bath Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Type Adoption
4.4. Observations & Recommendations

Chapter 5. Personal Care Shower & Bath Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2021 & 2028
5.2. Shower gels & Liquid Soap
5.2.1. Market Estimates and Forecast 2017 - 2028 (USD Million)
5.3. Body scrubs
5.3.1. Market Estimates and Forecast 2017 - 2028 (USD Million)
5.4. Solid soap
5.4.1. Market Estimates and Forecast 2017 - 2028 (USD Million)
5.5. Others
5.5.1. Market Estimates and Forecast 2017 - 2028 (USD Million)

Chapter 6. Personal Care Shower & Bath Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2028
6.2. Offline
6.2.1. Market Estimates and Forecast 2017 - 2028 (USD Million)
6.3. Online
6.3.1. Market Estimates and Forecast 2017 - 2028 (USD Million)

Chapter 7. Personal Care Shower & Bath Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis
8.1. Key global players, Recent Developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
8.3. Vendor Landscape
8.3.1. Key Company Market Share Analysis, 2021

Chapter 9. Company Profiles
9.1. Unilever
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Type Benchmarking
9.1.4. Strategic Initiatives
9.2. Procter & Gamble
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Type Benchmarking
9.2.4. Strategic Initiatives
9.3. Reckitt Benckiser Group PLC
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Type Benchmarking
9.3.4. Strategic Initiatives
9.4. Amway
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Type Benchmarking
9.4.4. Strategic Initiatives
9.5. Godrej Consumer Products
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Type Benchmarking
9.5.4. Strategic Initiatives
9.6. Lion Corporation
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Type Benchmarking
9.6.4. Strategic Initiatives
9.7. GOJO Industries, Inc.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Type Benchmarking
9.7.4. Strategic Initiatives
9.8. The Body Shop
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Type Benchmarking
9.8.4. Strategic Initiatives
9.9. Shiseido
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Type Benchmarking
9.9.4. Strategic Initiatives
9.10. 3Lab Inc.
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Type Benchmarking
9.10.4. Strategic Initiatives
9.11. The Face Shop
9.11.1. Company Overview
9.11.2. Financial Performance
9.11.3. Type Benchmarking
9.11.4. Strategic Initiatives
9.12. L'Oreal
9.12.1. Company Overview
9.12.2. Financial Performance
9.12.3. Type Benchmarking
9.12.4. Strategic Initiatives