The Wrangler® Tough Enough to Wear Pink?™ Western Campaign to fight breast cancer exceeds $22 million

Rodeos rally to the cause across the United States and Canada

Dec 07, 2015, 19:18 ET from Wrangler Tough Enough to Wear Pink?

LAS VEGAS, Dec. 7, 2015 /PRNewswire/ -- Wrangler® Tough Enough to Wear Pink?™ Founder Terry Wheatley announced Monday, Dec. 7, 2015—Wrangler Tough Enough to Wear Pink night in Las Vegas at the Wrangler National Finals Rodeo (Wrangler NFR)—that the grassroots cowboy campaign has exceeded the $22 million fundraising mark to raise money and awareness to fight breast cancer. This year marks the 11th anniversary of Wrangler Tough Enough to Wear Pink.

Since its inception in 2004, the campaign has relied on the hard work of regional rodeos and western events across the country. Funds raised stay locally to benefit community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign's success.

"We're proud to have raised more than $22 million since we began 11 years ago. More than 300 rodeos and events participate each year, with the support of Wrangler, the title sponsor of this campaign. The cowboys and cowgirls who have made this campaign their own exemplify the generous spirit of the western community," said founder Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors. 

Wheatley founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboys Association (PRCA). Wrangler has been involved since the beginning and continues to be the title sponsor of Wrangler Tough Enough to Wear Pink. A portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the Wrangler TETWP campaign fund.

Lacey Wheatley, Terry Wheatley's daughter-in-law, is the director of Wrangler Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.

Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2015

  • Cattlemen's Days Rodeo in Gunnison, Colo.
  • Black Hills Stock Show and Rodeo in Rapid City, S.D.
  • Minot Y's Men's Rodeo in N.D.
  • Red Bluff Roundup in Red Bluff, Calif.
  • Magic Valley Stampede in Filer, Idaho

About Wrangler® Tough Enough To Wear Pink? ™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $20 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit

About Wrangler®
Wrangler® is proud to be the title sponsor of Wrangler® Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and To find a retailer or for more information on the Wrangler® family of products, visit or call 888-784-8571.

Contact:  Terry Wheatley

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