The Writer Consultancy Appoints The Pollack PR Marketing Group To Spearhead PR, Marketing in U.S.

NEW YORK, July 23, 2014 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) has been selected by The Writer, the largest brand language consultancy in the world, to direct the expansion of its marketing and public relations activities in the U.S.

Headquartered in London, The Writer works with Fortune 500 companies to make their communications more hard-hitting and effective by changing the way they use language.

The Writer has entered the U.S. market on the strength of its successful track record overseas with clients such as the BBC, British Telecom (BT) and Telefónica in Europe, and recently opened a New York office headed by U.S. Director Anelia Varela. 

"Brand language isn't just an afterthought in the business world, it's often not thought about at all," said Varela. "There's a huge opportunity in the U.S. to show how brands and businesses can change their image, their culture and their customer experience by changing the language they use."

"'Content' is one of the most important new currencies in marketing today," said Noemi Pollack, founder and CEO of PPMG. "By using readable and impactful language, organizations can differentiate their brand. The Writer is uniquely capable of creating that impact."

The Writer's current clients in the U.S. include Cisco, PwC and Unilever.

About The Writer
The Writer is the world's largest language consultancy. They work with organizations around the globe to get their words working harder. They help companies stand out from their competitors, change how people see them, shape their culture, and even make and save them cold, hard cash.

They do this by:
Thinking: to help organizations express their strategy or brand.
Writing: everything from customer letters to annual reports.
Training: to help people become better writers at work.
Naming: from single names to whole naming systems.
Visit thewriter.com.

About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices in New York, is a 29-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from start-ups, to Fortune 500 companies in consumer products and services, technology and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 100 independent agencies in 91 countries, across six continents. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group