The Zhu-niverse Wish List Is Here: ZhuZhu Pets® Continue to Capture the Hearts and Imaginations of Children This Holiday Season

ST. LOUIS, Nov. 18, 2010 /PRNewswire/ -- The makers of ZhuZhu Pets®, named the 2010 "Toy of the Year" both internationally and in the U.S., zhu-oom into the holidays with the introduction of enchanting ZhuZhu Princess™, brand new collectible and colorful ZhuZhu Pets® and simply awesome Kung Zhu™ Warriors. ZhuZhu Pets® were the hottest-selling toy last holiday season and the Zhu-niverse continues to expand with these exciting new additions for holiday 2010.

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"This is our favorite time of year at Cepia LLC," said Russ Hornsby, CEO, Cepia LLC. "We fully embrace the important role that ZhuZhu Pets® play in making the holidays unique and magical for children around the world. We have several new toys at popular price points that we know are going to be huge hits."

ZhuZhu Pets® are the No. 1 global plush girls brand and were recently named one of Dr. Toy's '100 Best Children's Products' and were recognized by Toys "R" Us as a 'Cute, Cool, Collectible Holiday Toy Trend' to watch out for.

ZhuZhu Princess™

ZhuZhu Princess™ provides imaginative role play for hours of fun! With the push of a button, watch your royal pets swirl, twirl and dance across the ballroom floor. Admire Prince Dashington and Princess Snowcup when they arrive in their Charming Princess Carriage and as they glide gracefully across the Magical Crystal Ballroom and through their ZhuZhu Princess Castle during an evening full of pure enchantment and fun.

Princess Snowcup and Prince Dashington are pink and purple companions that bear individual, royal birthmark symbols, personalities and sounds that reflect their noble heritage. Dress them in their finest Enchanted Hamster Outfits, from beautiful princess, charming damsel, fair maiden and ball gown beauty to handsome prince, loyal footman or mighty guard – these fashions will impress any royal crowd. ZhuZhu Princess™ will befall upon the Zhu-niverse this holiday season.

Kung Zhu™ Warriors

Kids everywhere are yelling "hi-ya" for Kung Zhu™! These warrior action figures come to life with amazing armor and tanks that the warriors drive on their own! Kung Zhu consists of two groups: Special Forces and Ninja Warriors, who both combine magical fun with action and excitement. The sounds, independent behavior and weaponry of Kung Zhu™ create hours of interactive playtime.

Kung Zhu™ is what every good warrior will be asking for this holiday season!

New Colorful ZhuZhu Pets®

In time for the holidays, ZhuZhu Pets® will also be introducing new exciting, collectible characters to the core ZhuZhu Pets® line. Each hamster has a vibrant variety of colors, unique birthmark symbol and a fun, quirky, individual personality. You won't be able to miss Bitsy with hot pink fur; Kasey, who is vibrantly violet; Harlow, a lime green cutie with polka dots; and Motley, who has the blues with spotted blue fur.

About ZhuZhu Pets®

ZhuZhu Pets® are innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets. ZhuZhu Pets® include two play modes: nurturing mode where the hamsters coo and purr and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli. Add-on accessories can be purchased to build an ever-evolving habitat for your pet to play in and explore. ZhuZhu Pets® expanded its product line with the addition of ZhuZhu Rock Stars, ZhuZhu Wild Bunch and Kung Zhu™, the first ZhuZhu Pets® specifically designed to appeal to boys. Powered by 2 AAA batteries (included), both ZhuZhu Pets® and Kung Zhu™ are suitable for ages 4 and up. For more information, please visit www.zhuzhupets.com and www.kungzhu.com.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: Glo-e, a light-up plush bear, Hydro Max, a motorized water blaster, Sky Raptors, and their newest venture ZhuZhu Pets® . ZhuZhu Pets®  has become an international sensation by combining realistic interaction with a fun, imaginative, interactive play design. In 2010 ZhuZhu Pets® received top awards in three categories at the 10th annual Toy Industry Association Toy of the Year Awards, including the 2010 "Toy of the Year." ZhuZhu Pets®  also took home awards for "Girl Toy of the Year" and "Innovative Toy of the Year." ZhuZhu Pets® , their Zhu-niverse of accessories, and other toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com.    

SOURCE Cepia LLC