The Zimmerman Agency Public Relations Adds New PhoneGuard Account

TALLAHASSEE, Fla., July 20, 2011 /PRNewswire/ -- The Zimmerman Agency (www.zimmerman.com), headquartered in Tallahassee, has been awarded the public relations and social business for PhoneGuard, which announced today a partnership with Justin Bieber to advocate responsible texting through its Drive Safe™ phone application. Touted nationally from E! News and The Huffington Post, the Drive Safe™ application is being offered for FREE. The PhoneGuard promotional strategies will extend into Bieber's concert series and launch of new albums throughout 2011 and 2012, building brand recognition and conversion through social channels by leveraging the pop star's more than 33 million Facebook fans and 11 million Twitter followers.

"The statistics for distracted driving are staggering, contributing to more than 600,000 accidents per year, many leading to fatalities," said president, Carrie Zimmerman, The Zimmerman Agency. "I have a 15-year-old son with his drivers permit who is tempted to text while driving at every turn, so the PhoneGuard account win is personally fulfilling for me."

The Zimmerman Agency has just been ranked in the No. 1 position nationally as the largest public relations firm within an advertising agency in the United States by O'Dwyers, the respected national industry source. In its official leadership spot, The Zimmerman Agency is also in the top three nationally of all hospitality and tourism public relations firms and is the only company in the top five not located in New York City. The Zimmerman Agency has held its coveted spot as the largest public relations firm in Florida for the ninth year in a row.

An advertising, digital and public relations firm, The Zimmerman Agency has billings of more than $160 million annually. The public relations discipline of The Zimmerman Agency touts two divisions with platinum level clients – major brands and hospitality. National clients include Party City, Cooper Tire, Firehouse Subs and UgMO. Clients with a tourism focus include Club Med (representing four countries), Palace Resorts (representing three countries) and luxury resorts like Little Palm Island in the Florida Keys, Riviera in Palm Springs, The Roosevelt Hotel in New York and Casa de Campo in the Dominican Republic.

For more information, contact Carrie Zimmerman or Curtis Zimmerman, The Zimmerman Agency, www.zimmerman.com.

SOURCE The Zimmerman Agency