There's No Masking the Truth: MENAJI Celebrates "Year of the Masque"

MENAJI Gives Shoppers Free Masque Samples So They Can Indulge in MultiMasking August 2016

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Jul 25, 2016, 11:00 ET

NEW YORK, July 25, 2016 /PRNewswire/ -- A recent research report by Mintel dubbed 2015 "The Year of the Mask" indicating that the popularity of this emerging product has made it one of the hottest trends in the skincare market. Mask sales rose significantly driven by a move toward more customized skincare solutions. According to Mintel's Facial Skincare and Anti-Aging US 2015 report, sales of masks grew to almost $30 million. Some of the key drivers were young males.

MENAJI Advanced Men's Skincare Deep Cleansing Masque, made especially to address the 20% more oil production on a man's face, increased popularity with overall mask market demand increase, said MENAJI executives.

MENAJI Advanced Men's Skincare announced this month that in August 2016 the company will be giving away samples of their luxurious Deep Cleansing Masque to celebrate the rise in popularity of this unique men's grooming product.

"The Mask has become a staple in men's grooming," said Pamela Viglielmo, President of MENAJI. "From industry reports to Instagram - every guy is multi-masking!"

Multi-masking which is the exercise of using different facial masks on different areas of the face at the same time, is the preferred way of using masks now, said the Mintel report, as it customizes skincare and customers perceive an improvement in efficacy.

Additionally according to the NPD Group's 2015's review of Beauty Sales, what grew specifically in the category of skincare was masks in alternative formats (such as clay and paper).

Viglielmo said that MENAJI has always been aware of the benefits of clay on a man's skin and that is why it is the key ingredient in the MENAJI Masque.

"People need masks because everyday cleansing is simply not enough to have radiant, youthful, fresh skin. Our specially formulated Masque addresses the 20% higher oil production in men's skin that other clay and mud masks do not. Skin treatment for men begins with a deep clean to absorb oil, exfoliate dead skin and reduce pore size. Our Masque digs deep to get rid of blackheads while also enriching the skin with vitamins A, C, E, and antioxidants," Viglielmo said.

Viglielmo also stated that people love masks because of the pampering aspect. In August, MENAJI will give away masque samples with every purchase of their skincare and cosmetics line to help those who haven't multi-masked, get started, and those who already are multi-masking, enjoy healthier skin.

"A mask is a spa-like experience. Multi-masking forces you to cool down and relax while you wait for the treatment to work. During this downtime you can be kind to yourself, concentrate on your breathing and meditate. It's only a few minutes but what a world of difference it does for your face and your health," Viglielmo said.

About MENAJI

MENAJI Advanced Men's Skincare is a world-class men's grooming brand, specializing in fast-acting skincare + undetectable HD cosmetics. MENAJI was founded in 2000 by a celebrity makeup artist and is the first to have created a men's cosmetics line for consumers and the first to introduce mens beauty and travel kits. MENAJI is sold in America and overseas in more than 20 countries. The MENAJI product line is Made in the USA with natural botanicals. For more information visit www.menaji.com, or follow MENAJI @MenajiSkincare on Twitter, @menaji_skincare on Instagram or Menaji Men's Skincare on Facebook. Or contact [email protected].

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SOURCE MENAJI