theWit Hotel Launches theWall at ROOF, A New State-of-the-Art 3D Mapping Installation For Customized Visual Experiences

CHICAGO, April 30, 2013 /PRNewswire/ -- theWit, a AAA Four Diamond Hotel in downtown Chicago, announced today the launch of "theWall", a permanent 3D mapping installation that provides immersive visual and optical illusion entertainment at ROOF on theWit, Chicago's premiere rooftop bar and cocktail lounge. Inspired by the convergence of music, art and gaming, theWall's cutting-edge technology not only elevates theWit's guest entertainment experience, but also meets business clients' needs for unique, high-impact corporate events and presentations.

(Photo: http://photos.prnewswire.com/prnh/20130430/NY04119-a )

(Photo: http://photos.prnewswire.com/prnh/20130430/NY04119-b )

(Logo: http://photos.prnewswire.com/prnh/20130430/NY04119LOGO-c )

Measuring approximately 20 feet wide by 12 feet tall, theWall features the integration of the most advanced media servers, sophisticated robotic cameras and intricate stage lighting on a custom designed and built 3D projection surface with motion production capability and a retractable flat screen. Similar technological experiences are mostly exclusive to large-scale, national entertainment productions and broadcasts, and are primarily connected to the most renowned Electronic Dance Music (EDM) festivals. With the introduction of theWall, theWit offers multiple industries the same phenomenal visual engagement for a more personalized audience within an intimate venue.

"By investing in the foremost technology and associated talent to execute theWall installation, theWit has further established its position as an industry leader in connecting the worlds of hospitality and entertainment," said Scott Greenberg, CEO and founder of theWit. "theWall's customized user experience delivers astounding visual capabilities that meet multiple client needs, from musical performances and special events to corporate presentations and product launches, all within a world class city."

A creative team of nationally recognized digital artists is behind the launch and ongoing implementation of theWall. Justin Thompson, who has designed video and LED live show content for nearly ten years and has toured with platinum selling artists, Fall Out Boy and Blink-182 will serve as the artist-in-resident and digital content producer at theWit. Combining expertise with LA-based consultant and artist Dan Block ("DBlock"), who specializes in transforming normal event spaces into dimensional portals, Chicago will be exposed to a newly dynamic nightlife experience.

ROOF has already received acclamations as a world premier rooftop lounge and nightclub and in turn has hosted many of the leading international EDM artists. With the launch of theWall, theWit will heighten its partnership potential with the most prominent electronic music DJs in the world beginning with performances surrounding the upcoming Electric Daisy Carnival in Chicago, and the first ROOF Sundays event hosted by Lil Jon on Sunday, May 26.

In addition, motion picture studios, gaming manufacturers, professional sports organizations, fashion houses and tech corporations are just a few of the industry sectors that theWit will target and attract with theWall. Companies first to use theWall include ABC, Factor Women fashion modeling agency and Virgin Atlantic.

"theWall provides a level of amplified entertainment and corporate technology that is unprecedented in hospitality," says Sharon Trudell, Director of Marketing of theWit. "In addition to elevated musical performances, we look forward to increased partnership opportunities with the numerous businesses and brands searching for a differentiated live experience."

The video mapping wall is the second major renovation at ROOF on theWit since its launch in 2009. In the spring of 2012 an all-glass retractable roof, measuring 30 feet wide and 21 feet tall, was installed at ROOF; the first architectural renovation of its kind in the U.S.

About theWit Hotel
Housed in the epicenter of Chicago's Loop and theater business districts, the stately AAA Four Diamond theWit Hotel (201 N. State Street) is favored by trendy Chicagoans and tourists alike. Recognized for its luxurious accommodations, stunning architectural design and award-winning dining and drinking spots, theWit Hotel—a Doubletree by Hilton – is considered a jewel of the Windy City. Guests visiting theWit are given several options to dine including State and Lake Chicago Tavern, ROOF and Phoenix Lounge. More details can be found at www.thewithotel.com or by calling 312.467.0200.

About ROOF on theWit
Perched 27 stories above the hum of the Loop sidewalks, the nightlife experience at the 7,000-square-foot lounge ROOF can be defined in a word: View. The scene from the deck and out the windows of ROOF is spectacular; gaze in one direction to see the Bean at Millennium Park, another way to see a slice of the Chicago River, and any which way to take in the up-close details of architectural icons standing sentry in every direction. Long fire pits lined with bar stools, a large projection screen on an outdoor wall, and a high-quality telescope for sneaking peeks into surrounding buildings are all part of the sensual, sensory experience at ROOF. A menu of 20 small plates is executed from ROOF's own full-service kitchen, with a pizza oven in the main bar area.

ROOF is open Monday - Wednesday: 4pm - 1am, Thursday & Friday: 2pm - 2am, Saturday: 2pm - 3am, Sunday Returns: May 26^th 2pm - 10pm. To join theWit mailing list to keep up-to-date of upcoming events or for additional information and reservations, please visit www.roofonthewit.com or call 312.239.9501.

For more information please contact:

Amy Vittorio, Managing Director
RF|Binder Partners
[email protected]
212.994.7529

Sharon Trudell, Director of Marketing
theWit Hotel
[email protected]
312.239.9529

Joel Morales, President
ext.54 
[email protected]
312.834.4054

 

SOURCE theWit Hotel