DENVER, Jan. 12, 2015 /PRNewswire/ -- The Kyjen Company has transformed to become Outward Hound® delivering on their mission to improve the lives of pets and pet parents with meaningful innovations that fulfill their new brand promise to Raise The Woof!
Outward Hound® is focused on co-creating pet product experiences that are intuitive, durable, engaging & fun by using feedback from their new Woof Pack™ consumer insight group. They will be building brand engagement with digital and social interaction, events and retail marketing that will "Raise the Woof" in the pet industry.
A Furry New Face
Outward Hound® will focus on core businesses of toys, games, gear & feeding solutions while entering into numerous other areas for organic growth. The company's purpose is simple: to make dogs and their humans happy by making the coolest pup stuff in the world.
"We love dogs as much as they love us. We believe pups and pet parents deserve products that 'Raise The Woof'—and that's what we are going to deliver," says Michael Parness, Chief Marketing Officer for Outward Hound®.
Get Ready To Raise The Woof!
Consumers will soon be able to engage with Outward Hound® firsthand through social and digital experiences, offering their insight and influencing future designs through the Woof Pack™, a group of dog and pet parent product testers that is already 10,000 members strong. Outward Hound® is also launching Facebook, Twitter, Instagram, Pinterest & YouTube presences. Visitors to the new social pages will find videos, photos, information and the opportunity to interact with other dog lovers all over the world. Until launch, consumers can go to outwardhound.com to register to learn more.
About Outward Hound
Outward Hound® is a Riverside Portfolio Company that is an award-winning designer, manufacturer and distributor of interactive dog games, stimulating toys, unique feeding solutions and canine performance gear.
Media Contact: Michael Parness
Video - http://youtu.be/PjdZMchJEN8
SOURCE Outward Hound