Think Company Introduces New Brand and Website to Bring Two Decades of Work Into Clearer View

Design-forward since 2007, the Philadelphia-based company is giving the market a direct look at the people, services, and judgment behind its reputation in complex, regulated industries.

PHILADELPHIA, Sept. 14, 2026 /PRNewswire/ -- Think Company, a UX Design and Engineering Agency, today launched a new brand identity and website that gives a clearer view of the people, judgment, and work behind the company's reputation.

Think works with teams navigating difficult product, AI, and systems decisions. Its experience spans pharmaceuticals, healthcare, financial services, telecom and utilities, where compliance requirements, approval workflows, and legacy infrastructure shape the work from the beginning. The new brand reflects how Think actually works: starting with research first to understand the people and the problem, then shaping technology around the people using it.

"For most of our history, the best way to understand Think was to work with us," said Brian McIntire, CEO of Think Company. "That earned us a strong reputation, but it also kept a lot of good work out of view. The new brand changes that."

Design Forward Since 2007

Think began with a shared conviction between co-founders Brian McIntire and Carl White: software could be designed better.

The two had spent a decade working together as the dot-com era's acquisition cycle reshaped the software industry. They repeatedly saw business requirements defined first, development completed against the document, and designers brought in near the end to apply a visual layer. The people who'd actually use the product were rarely in the room when design decisions were made.

Think started from a different sequence. Begin with research. Understand the people using the product and the work they are trying to do. Define the experience, then shape the technology around it. The company launched with a clear point of view: great work comes from being close to users, the problem, and the client team.

"Those early years taught us that proximity changes the work," said McIntire. "Our earliest engagements were fully embedded. That model created deep trust and strong client relationships. The new brand gives people a better view of this standard we have carried since 2007."

What Makes Think a Top Enterprise UX Firm

Since 2007, Think has grown into a nearly 150-person team of strategists, designers, and engineers who partner with people navigating real complexity. While still rooted in its beginnings, this year marked an inflection point for Think. Problems have gotten bigger, systems have gotten more complex, and AI-maturity is no longer a nice-to-have. For example, in work with a global shipping and logistics operator, Think has moved beyond providing advice to supporting and implementing real changes within their technical and process environments, functioning as an integrated extension of their team.

Think's new website reflects this growth. Think's services are organized around five distinct ways Think helps teams work through complex challenges:

• Research & Product Strategy: We start with people, find the real problem, and make a plan to solve it.
• Product Design & Build: We modernize the digital products that are holding your business back.
• Embedded Teams & Staffing: We embed with your team and operate like insiders.
• AI Strategy, Design & Build: We help you cut through the AI noise, focus on what matters, and get it built.
• Design Systems & AI Enablement: We build the foundation your designers, engineers, and AI tools can all work from.

The new website also highlights six qualities that, together, distinguish Think Company from other firms in the market. While competitors may share some of these strengths, Think's differentiation comes from bringing all six together in one partner:

• The industry you're working in, already understood. Twenty years inside financial services, pharmaceuticals, telecom and utilities, and healthcare.
• Senior people doing the work, start to finish. The Thinkers shaping your strategy are on the team that ships it.
• Independent advice you can trust. Recommendations are driven by what's right for your users and your business, not by platform partnerships.
• AI that works, delivered by people. A human-centered approach, focused on what matters and makes a difference, not hype.
• Big enough to scale with you, small enough to know you. Think is the sweet spot between the big consultancies and the boutique agencies.
• People you'll love working with. Smart, experienced people who happen to also be kind, curious, and fun to spend time with.

Think's new website also features an "Ask Think" conversational AI experience that's been trained on Think's decades of knowledge and ideas. Visitors can "ask Think anything" to explore the company's point of view on various topics, examples of Think's work with clients, and Think's unique approach to digital product design and engineering.

The refreshed brand and new website were created in partnership with DEEO Studio, a Baltimore-based design studio specializing in brand identity, digital experiences, and web design. Known for its distinctive visual craft and thoughtful, concept-driven approach, DEEO partnered with Think Company to help shape the refreshed brand and bring it to life.

About Think Company

Think is a team of strategists, designers, and engineers who partner with people navigating real complexity — to work through the hard stuff, find what needs solving, and build what works.

Since 2007, Think has helped teams shape digital products and systems across pharmaceuticals, healthcare, financial services, telecom, and utilities. Its services include research and product strategy, product design and build, embedded teams and staffing, AI strategy and design, and design systems. Learn more at www.thinkcompany.com.

About DEEO

DEEO is a creative studio based in Baltimore that partners with teams undergoing brand transformations. Bridging technical innovation with design quality across brand strategy, identity design, motion, and digital experiences, the studio creates work that drives impact. Their approach is rooted in deep discovery, strategic alignment, and experimentation. They prioritize human-first collaboration, understanding that the most meaningful work comes from the complex conversations and foundational thinking that precede deliverables. Learn more at deeo.studio.

Frequently Asked Questions

Why is Think refreshing its brand and website now?
Digital products have changed - so has Think Company. Think is a team of strategists, designers, and engineers who partner with people navigating real complexity. It was time to showcase the work and the people behind it more clearly.

Who does Think Company help and how?
Think works with people in enterprise organizations who are navigating real complexity, often in regulated industries like financial services, pharmaceuticals, healthcare, and telecommunications. These teams are typically trying to solve difficult problems related to legacy infrastructure, complex approval workflows, and outdated software that hinders their users or business goals. Think embeds with these teams to act as an integrated extension, helping find the core problems to solve and then designing and building solutions that actually work.

How does AI fit into Think's work?
Think delivers a human-centered approach to AI. Think helps teams build a foundation in AI fundamentals, identify high-value AI use cases, get information ready for AI to use well, and design and build the AI-powered software that follows.

What makes Think different from other UX and consulting firms?
Senior practitioners—including researchers, content strategists, designers, engineers, and project managers—guide projects from the initial strategy through to implementation. Think's work is rooted in highly regulated industries, where they've developed deep expertise navigating the compliance requirements, approval processes, and legacy systems that shape complex organizations.

What is a Think Session?
Think Sessions are half-day workshops with senior Think Company practitioners designed to clarify a path forward. They help clients think through a problem while offering a firsthand look at how Think works. There's no charge. Request a Think Session or contact Think here.

SOURCE Think Company