LOS ANGELES, April 27, 2017 /PRNewswire/ -- thinkThin®, a leader in protein-focused nutrition, today announced a multi-faceted promotional partnership with the upcoming, highly anticipated Warner Bros. Pictures feature film "Wonder Woman," in theaters June 2nd. "Wonder Woman" is in natural alignment with the female lifestyle brand, which offers a range of high protein nutrition bars as well as other nutritious formats, such as bites, smoothie mixes and oatmeal.
The partnership will be showcased across multiple platforms, including cinema, print, digital, in-store and more, specifically:
- National, in-theater ads in major markets across the country which feature both thinkThin® bars and "Wonder Woman" film footage
- Dedicated shippers and on-pack branding highlight a special point-of-purchase call to action with a gift with purchase offer, good for $5 off a movie ticket in exchange for the purchase of $15 worth of any thinkThin® protein bars, including the new thinkThin Protein & Superfruit™ bars
- National sweepstakes where one fan will be awarded a "Wonder Woman" VIP Experience, including round-trip airfare to attend the movie's U.S. premiere
- Online advertising, which utilizes film assets
"For more than 15 years, thinkThin® has focused on providing wholesome nutrition so our consumers have the strength they need to take on their active day," said Michele Kessler, President/CEO of thinkThin®. "No one epitomizes the thinkThin® lifestyle better than Wonder Woman, the iconic figure and female lead of a major superhero movie, and we're excited to partner with Warner Bros. to extend the awareness of both brands."
thinkThin® will also host an exclusive contest with V-WISE (Veteran Women Igniting the Spirit of Entrepreneurship), a company partner, which provides the tools women veterans, active duty and female family members need to become successful entrepreneurs. V-WISE members who submit a short video answering the question "What is your superpower?" will have the chance to win an all-expense paid trip to the "Wonder Woman" premiere in Los Angeles.
Products and/or shippers featuring "Wonder Woman" movie branding can be found at Target®, Walmart®, Kroger® and major retailers nationwide. For more information visit www.thinkproducts.com.
About thinkThin® LLC
Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, and new thinkThin Protein & Superfruit™ bars baked with real fruit and chia seeds , thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Forbes, People Magazine as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit www.thinkproducts.com.
About "Wonder Woman"
Before she was Wonder Woman, she was Diana, princess of the Amazons, trained to be an unconquerable warrior. Raised on a sheltered island paradise, when an American pilot crashes on their shores and tells of a massive conflict raging in the outside world, Diana leaves her home, convinced she can stop the threat. Fighting alongside man in a war to end all wars, Diana will discover her full powers…and her true destiny.
Patty Jenkins directs "Wonder Woman" from a screenplay by Allan Heinberg, story by Zack Snyder & Allan Heinberg and Jason Fuchs, based on characters from DC. Wonder Woman was created by William Moulton Marston. The film stars Gal Gadot, Chris Pine, Robin Wright, Danny Huston, David Thewlis, Connie Nielsen and Elena Anaya. It is produced by Charles Roven, Deborah Snyder, Zack Snyder and Richard Suckle, with Stephen Jones, Geoff Johns, Jon Berg, Wesley Coller and Rebecca Steel Roven serving as executive producers.
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, "Wonder Woman." The film is scheduled for release on June 2, 2017, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.wonderwomanfilm.com.
PR for thinkThin