This Earth Day, bobble Debuts, Delivering Beauty in a Bottle

NEW YORK, April 22 /PRNewswire/ -- Move Collective, LLC, today announced that bobble, the stylish, patented water bottle that filters as you drink, is debuting on retail shelves nationwide. Beginning this Earth Day and through the coming weeks, bobble will be available at AC Moore, Bealls Department Store, Bloomingdales, Boscov's, Canadian Tire, Carsons, Container Store, Cracker Barrel, GNC, Home Shopping Network, JC Penney, Kitchen Collections, REI, Spencer Gifts, Wegmans and Whole Foods. The specific date of bobble's in-store debut will vary by retailer. And many more retailers and international markets will begin featuring bobble in the coming months. Bobble is also available now at www.waterbobble.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100422/NY91395)

"Bobble is generating tremendous interest because it's not only a bright idea, it's beautiful," said Richard Smiedt, founder, Move Collective, LLC. "Beauty was a critical feature. The answer to the single-serve environmental crisis was not to try and force people to stop drinking bottled water. No one likes lectures. We had to reinvent bottled water entirely. And we had to hold costs down. And we needed to deliver a water option that was an improvement over the single-serve experience, rather than a substitute. It took us two years and lots of late nights, but we did it. We made water better with bobble. Now you can look good while doing good."

Bobble is a feat of engineering design. Its iconic shape was created by the famed industrial designer Karim Rashid. It has a replaceable cap with a patented built-in carbon filter that removes organic contaminants from the water that passes through it. In particular, the filtered water no longer features the chlorine aftertaste common to municipal tap water. It tastes clean, crisp and pure – every bit the equal of single-serve bottled water purportedly drawn from mythological mountain streams, without the sizable economic and ecological costs.

Bobble and its filters come in six distinct colors. Filters should be replaced every two to three months, depending on usage. The filter works optimally on 40 gallons, or 150 liters, of water. Each bobble filter is the equivalent of 300 single-serve water bottles. And because the filters can be replaced in perpetuity, at a cost of $6.95 per filter, each bobble drinker will have removed hundreds of single-serve plastic bottles from circulation over the course of a year.

Single-serve water bottles typically end up discarded in landfills. Americans sent 38 billion of them to landfills last year alone. Those billions of forgotten bottles gave birth to bobble. Bobble was created from recycled plastic. It is free of BPA, Phthalates and PVC. And both the bottle and the filters are recyclable.

Bobble spurs water consumption because drinkers can use their faucets for refills without sacrificing taste. Faucets are free. Regular water drinkers will save hundreds of dollars every year by turning to the tap.

SOURCE bobble