THOMAS PINK ANNOUNCES PARTNERSHIP WITH SUSAN G. KOMEN® TO SUPPORT BREAST CANCER AWARENESS MONTH
Iconic British menswear brand launches October initiative benefiting Susan G. Komen, with CEO Eli Yedid serving as co-chair of annual Party in Pink fundraiser in New York City
NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Thomas Pink, the iconic British luxury menswear label, today announced its partnership with Susan G. Komen® in support of Breast Cancer Awareness Month this October. As part of the initiative, Thomas Pink will donate 25% of the purchase price from every specially marked Pink Woven Silk Tie ($115) sold throughout October to Susan G. Komen to help fund lifesaving breast cancer research, patient support programs and advocacy efforts.
As a heritage brand rooted in the color pink, the initiative reflects an authentic connection between Thomas Pink's identity and one of the world's most recognized symbols of breast cancer awareness. The partnership reinforces Thomas Pink's commitment to supporting meaningful causes while giving customers an opportunity to contribute to Susan G. Komen's mission to end deaths from breast cancer with every purchase.
Crafted from 100% Italian silk, the special-edition Pink Woven Silk Tie is produced using premium "high-twist" silk yarns, which enable master artisans to achieve a beautifully textured finish. The result is a sophisticated tonal design that reflects Thomas Pink's commitment to exceptional craftsmanship and timeless style.
Thomas Pink is also proud to serve as a partner of Susan G. Komen's second annual Party in Pink, taking place October 14 at Cipriani South Street in New York City. The New York Party in Pink takes on added significance this year with the recently announced appointment of Amber Guild as Komen's new President and CEO, effective October 1st to coincide with the kickoff of National Breast Cancer Awareness Month. This signature fundraising event brings together corporate leaders, philanthropists, survivors and advocates to advance critical breast cancer research and provide support for those affected by the disease.
Leading Thomas Pink's involvement is Chief Executive Officer Eli Yedid, who is serving as one of seven distinguished co-chairs of this year's event. His participation reflects both the company's commitment to the cause and a deeply personal connection, having lost his mother to breast cancer.
"I lost my mom to breast cancer which makes this partnership especially meaningful to me" said Eli Yedid, Chief Executive Officer of Thomas Pink. "We are honored to stand alongside Susan G. Komen and the millions of individuals and families impacted by this disease while helping advance research, patient support and advocacy efforts. Even small actions can create meaningful change, and we are proud to contribute to this important mission."
"Our partnership with Thomas Pink is raising the funds that are needed to save lives and move closer to a world without breast cancer," said Ed Dandridge, Chair of the Komen Board of Directors. "Breast cancer has impacted millions of people and inspired leaders, including Eli Yedid, to do their part to support our efforts to ensure another life is not lost to this disease. We are grateful for Thomas Pink's generosity, Eli for serving as a Party in Pink co-chair, and their shared commitment to driving research forward and providing the support that people in treatment rely on."
The specially marked Pink Woven Silk Tie ($115) will be available throughout October at www.thomaspink.com, with 25% of the purchase price benefiting Susan G. Komen.
ABOUT THOMAS PINK
Founded in 1984, Thomas Pink has been synonymous with timeless elegance and is the gold standard in British premium shirts and tailored clothing. By blending our tradition of craftsmanship with a modern outlook, we're keeping the spirit of Thomas Pink alive for a new generation, always with an eye on quality, bold design, and lasting style. Today, Thomas Pink celebrates the art of dressing well with new product and market launches to come, including sportswear, swim, golf, underwear & socks. We deliver sophistication that never feels outdated, confident, versatile, and distinctly British at heart. For more information, visit www.thomaspink.com.
ABOUT SUSAN G. KOMEN®
Susan G. Komen® is the world's leading nonprofit breast cancer organization, working toward a future where no one dies from breast cancer. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow's cures. Visit komen.org or call 1-877 GO KOMEN.
SOURCE CP Brands Group
Share this article