Thor Equities Restores Landmark Flatiron District Property, Signs Leases With New York's Most Exciting Names in Food

Jan 17, 2012, 17:16 ET from Thor Equities

Commercial Real Estate Leader Matches Elite Brands With Ideal Location Along Broadway's Most Prestigious Retail Stretch

NEW YORK, Jan. 17, 2012 /PRNewswire-USNewswire/ -- Thor Equities has completed a multimillion-dollar restoration and redevelopment of the historic property at 933 Broadway, company executives announced today.  The address is up to full landmark standards, and completion paves the way for occupation by some of New York's youngest and most exciting concept shops.  Thor has kicked off 2012 with a string of notable leases at 933.  The historic property's distinct spaces have been filled with three of the leading names in food.  Whisk, Flatiron Wines and Le Pain Quotidien have signed leases at 933 Broadway, as the desirable Flatiron District continues to attract the biggest names in retail and hospitality.

"This landmark property is one-of-a-kind, and presents an incredible opportunity for discerning brands to join prestigious neighbors in one of New York's most historic, yet trendsetting retail locations," said Joseph Sitt, CEO of Thor Equities.

933 Broadway is comprised of three early 20th century buildings, erected when this stretch of Broadway was known as the "Ladies Mile," and was home to New York's most prestigious department stores.  This property underwent a complete restoration, including 70% of new wood framing installed, and new electricity, plumbing, life safety services and HVAC.

Thor's latest tenants will occupy three unique spaces.  Whisk's space totals 1,700 square feet and boasts 20 feet of frontage along Broadway; Flatiron Wines' new home is 1,400 square feet and showcases 15 feet along the boulevard.  Le Pain Quotidien's fourteenth location in New York totals approximately 4,400 square feet on two floors, with 20 feet of frontage along Broadway on the first floor and 60 feet facing the street on the second floor. 

Whisk's move from their Williamsburg flagship is a highly anticipated event for their devoted customers, who seek out their unique, artisanal kitchen supplies. Flatiron Wines is respected for their selection of the best wines from around the world.  And in a short time, Le Pain Quotidien has become a well-loved New York coffee and pastry tradition.  These businesses join marquee names including ABC Carpet and Home, Equinox and Jo Malone just south of the iconic Flatiron Building.

About Thor Equities
Thor Equities is a leader in urban real estate development, leasing and management, pursuing premier hotel, commercial, retail and mixed-use assets in high-density areas.  Thor is also a premier leasing agent for many of its buildings, a third party property owner and exclusively represents global retailers in their search for prime urban locations. Thor Equities provides the best possible "High Street" retail, commercial, hotel and mixed-use building environments within urban centers across the United States – all while delivering attractive, risk-adjusted returns to investors. For more information about the company, visit


SOURCE Thor Equities