Thought Marketing Earns Two Bronze Stevie® Awards For Global Digital Marketing In 2016 American Business Awards(SM)
Client work with EMC's Enterprise Content Division recognized for social blog platform thought leadership, leading to increased technology executive engagement
May 26, 2016, 09:00 ET
LOS ALTOS, Calif., May 26, 2016 /PRNewswire/ -- Thought Marketing, together with EMC's Enterprise Content Division (ECD) marketing team, has been awarded two Bronze Stevie® Awards in the "Computer Software" and "Computer Services" categories in the 14th Annual American Business Awards. The two marketing groups worked together closely to develop and deliver global thought leadership content for EMC's active executive IT community on the EMC Spark blog. As a result, average monthly views on the social platform increased by over 165% in 12 months, with additional business improvements measured across ECD site traffic and lead nurturing activities.
"While these awards look like an overnight success, they actually took months of hard work and creativity to earn. Winning two bronze Stevie awards reflects consistent marketing investment by EMC's Enterprise Content Division to bring original and useful posts to their global EMC Spark blog community," said Allison J. Taylor, founder and CEO of Thought Marketing. "Professionally it is very satisfying to see EMC's ECD marketing team recognized for their winning formula -- timely postings, balancing technical and business readers, and offering crisp writing with salient information. They made all the right moves to pair EMC's global community with professional marketing support, and the business results reflect this."
"A social platform such as the EMC Spark blog helps inspire our enterprise content management community to keep pushing the envelope as they consider digital transformation and seek better ways to do business in this digital era," said Chris McLaughlin, Chief Marketing Officer for EMC's Enterprise Content Division. "Our internal and partner thought leaders, working together with Thought Marketing, have taken advantage of this opportunity to share their perspectives and insights with our Spark community. This award is validation that EMC ECD marketing is effectively leveraging the latest digital and social marketing tools and techniques to bring us closer to our customers and our community."
The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, and over 250 professionals worldwide participated in the judging process. Awards will be presented to winners during a gala banquet on Monday, June 20 at the Marriott Marquis Hotel New York City.
"The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that has won should be proud," said Michael Gallagher, president and founder of the Stevie Awards.
Details about The American Business Awards and the lists of Stevie winners who will be presented with awards on June 20 are available at www.StevieAwards.com/ABA.
About Thought Marketing
Thought Marketing™ provides business and marketing counsel to executive leaders in the technology sector. We participate as a trusted, experienced voice to help devise, manage and solve a diverse range of strategic challenges, including crafting optimal messaging and positioning, designing and implementing marketing campaigns, developing creative lead generation market plays, and inspiring talent. By teaming with in-house and virtual teams unique to each case, we orient resources and investments to create and execute the best possible "business wins" for our clients.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
SOURCE Thought Marketing
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