Three Ingredients. Nothing to Hide. Coco De Luxe Organics Introduces a Minimalist Intimate Lubricant

Handcrafted formula uses USDA-certified organic oils and contains no seed oils, waxes, or synthetic ingredients.

DULUTH, Ga., Nov. 10, 2026 /PRNewswire/ -- Coco De Luxe Organics (https://www.cocodeluxe.com) has launched Coco De Luxe, a handcrafted, oil-based intimate lubricant made with three ingredients.

The formula blends cold-pressed, virgin, and unrefined coconut and avocado oils with a small amount of naturally derived coconut lactone. Coconut oil gives the blend body, while avocado oil helps it remain silky and fluid. The coconut lactone softens the oils' natural aroma and leaves a faint coconut note.

The non-toxic, edible formula is vegan and cruelty-free, with no seed oils, waxes, or synthetic ingredients. Its proprietary formula is handcrafted with USDA-certified organic oils. Coco De Luxe also contains no fillers, parabens, or synthetic fragrance.

Made for women at every stage of life, Coco De Luxe provides added moisture and glide when natural lubrication changes, including during perimenopause and menopause.

Founder Susan Witucki began developing the product after years of reading labels closely and finding that most intimate care formulas did not reflect the standards she applied to food, skin care, and products used in her home.

"I wanted something simple and transparent, with ingredients I already knew and trusted," Witucki said. "I first made Coco De Luxe for myself. When friends tried it and asked for more, I realized I wasn't the only person looking for a more thoughtful option."

Before founding Coco De Luxe Organics, Witucki worked in premium skin care. That experience taught her to look past front label language and pay attention to the formula itself. She brought that approach to Coco De Luxe, pairing a short ingredient list with a texture designed for lasting glide.

Coco De Luxe is proudly made in the USA and handcrafted in small batches. Customers can choose from three formats:

• Premium Bottle, $35: A 100 mL/3.4 fl. oz. frosted glass bottle with a dispensing pump.
• Single Coco Snap Packs, $15: A box of 12 single-use portions for discreet carrying and one-handed application.
• Coco Combo, $50: One Premium Bottle and one box of 12 Single Coco Snap Packs, with free shipping.

Because Coco De Luxe is oil-based, it should not be used with latex condoms.

Coco De Luxe is available at https://www.cocodeluxe.com/category/all-products and ships in discreet packaging to all 50 states, D.C., and Puerto Rico.

Journalists may request product samples, high-resolution photography, or an interview with the founder, Susan Witucki, through the media contact below.

About Coco De Luxe Organics

Coco De Luxe Organics is a female-founded, family-run intimate wellness brand based in Duluth, Georgia. Founded by Susan Witucki, the company creates minimalist personal care products guided by ingredient transparency, careful sourcing, and straightforward labeling. Coco De Luxe, its debut intimate lubricant, is handcrafted in the USA with three ingredients and USDA-certified organic oils. Learn more at https://www.cocodeluxe.com.

Media Contact

Susan Witucki
Founder, Coco De Luxe Organics
[email protected] 
877-262-6359
https://www.cocodeluxe.com

SOURCE Coco De Luxe Inc.