Three Legendary Motorcycle Builders Collaborate for First Time, Unveil Four New Creations at Daytona Bike Week

NORTHBROOK, Ill., March 12, 2012 /PRNewswire/ -- Today, in partnership with three of the country's top motorcycle builders, Allstate Insurance Company announced the unveiling of four custom motorcycle creations inspired by the company, one of which will be given away as the grand prize in a national sweepstakes.  The unveiling is a milestone within the motorcycle industry, marking the first-ever collaboration between legendary builders Arlen Ness, Rick Fairless and Dave Perewitz.

"These four beautiful and elaborate creations tell a unique story about our motorcycle product, industry innovations and rider advocacy efforts," said Keith Rutman, vice president of Allstate's Consumer Household unit. "All of these attributes – including safety, customization and advocacy aim to make the world a better place to ride."

The customs, which are part of this historic collaborative effort, each bear unique themes that mirror the distinguished styles of the builders, while reflecting Allstate's dedication to protection.

"Rick, Dave and I have distinct differences in our styles," said Ness.  "But in the end, we were able to come together with one goal in mind – the rider."

The bikes will be on display during Daytona Bike Week at the Allstate Rider Protection Zone located at Daytona International Speedway (1801 W. International Speedway Blvd.), which opened Friday, March 9, and then will travel to other major motorcycle rallies across the country during 2012, including:

• Daytona Bike Week – Daytona Beach, Fla., March 9-17
• Leesburg Bikefest – Leesburg, Fla., April 26-29
• Laconia Motorcycle Week – Laconia, N.H., June 9-17
• Thunder in the Valley – Johnstown, Pa., June 21-24
• Roar on the Shore – Erie, Penn., July 12-14
• Sturgis Motorcycle Rally – Sturgis, S.D., Aug. 4-11
• Bikes, Blues & BBQ – Fayetteville, Ark., Sept. 26-Sept. 29
• Biketoberfest – Daytona Beach, Fla., Oct. 18-21
• Lone Star Rally – Galveston/Houston, Texas, Nov. 1-4

About the Bikes

• Arlen Ness' Custom Sweepstakes Motorcycle
  Arlen Ness' 2012 Victory Cross Country bike features Ness billet wheels including 23" front with matching brake rotors, modular billet and steel handlebars, fusion grips and pegs, deep cut floorboards, stainless steel cables and a Ness front fender.
• About Arlen Ness' Custom Motorcycle
  Arlen Ness' design features a special digger style frame, 124" S&S engine, 26" wheels, handmade tank and fenders, retro controls and a Le Pera seat. The bike will also feature special Allstate messaging and icons promoting protection.
• About Rick Fairless' Custom Motorcycle
  Rick Fairless' design features a Strokers Dallas "Pam" frame, 124" S&S polished engine, 120 spoke radial laced wheels, 1938 Chevy headlight and custom pegs, grips, seat and handlebars. The theme for Fairless' bike will feature special messaging to promote Allstate's motorcycle awareness program called Once is Never Enough (ONE).
• About Dave Perewitz' Custom Motorcycle
  Dave Perewitz's design is a custom road glide motorcycle featuring a 95" twin cam motor, stretched tank and dash with a raked and stretched frame, Kicker sound system, Danny Gray seat and artwork by Keith Hanson. Included with the bike will also be a new iPad with the GoodRide by Allstate app installed.

Fans will be able to register for the national sweepstakes for the Arlen Ness 2012 Victory Cross Country bike by entering online at Allstate.com/MotoSweepstakes or by visiting the Allstate Rider Protection Zone at any of the rallies mentioned above.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

SOURCE Allstate Insurance Company