Three Sticks Wines Embarks on a Bold New Chapter After RNDC California Shutdown

SONOMA, Calif., Aug. 11, 2025 /PRNewswire/ -- When the RNDC California shutdown left countless wineries scrambling, Three Sticks Wines — a fiercely independent, estate-only producer rooted in Sonoma's rich history — refused to let uncertainty dictate its future. Instead, they did what they do best: rolled up their sleeves, leaned into their community, and charted their own course forward.

This summer, Three Sticks Wines proudly announces its new partnership with Urban Wines, a hybrid brokerage owned and operated by industry veteran Scott Harvey. This thoughtful move ensures that Three Sticks' sought-after, small-production wines will continue to find their way to wine lovers who crave authenticity, craft, and a true sense of place.

"When RNDC CA collapsed, we had two choices: wait for another big distributor to notice us or take the wheel ourselves," said Colette Simpson, Asst General Manager at Three Sticks Wines. "Urban Wines is the perfect fit — flexible, passionate, and built to champion small producers like us who want to stay true to our roots."

A Story Rooted in Legends and Community

Three Sticks is more than just a winery — it's a living tribute to the legendary characters who have shaped Sonoma's history. Its home base, the historic Vallejo-Casteñada Adobe, was built in 1842 for General Mariano Vallejo, the man who founded Sonoma and helped define California's identity. Over a century later, this landmark was lovingly resurrected by design icon Ken Fulk, who transformed it into a warm, timeless gathering space that honors its storied past.

The winery's vineyards are equally legendary. Its flagship site, Durell Vineyard, was purchased from the late Ed Durell in 1997 and remains one of Sonoma's most revered sites. Another estate jewel is Gap's Crown Vineyard, purchased by Three Sticks' owner Bill Price — an industry legend in his own right — shortly after selling the iconic Kosta Browne Winery.

Together, these vineyards, the historic Adobe, and the people behind the brand form the soul of Three Sticks — real people, deeply rooted in their community, guided by a relentless commitment to producing extraordinary wines that tell a story in every glass.

A Bright New Future with Urban Wines

Joining forces with Urban Wines marks an exciting new era for Three Sticks. This hybrid brokerage model gives the winery the agility and personalized focus of a boutique broker with the reach and relationships needed to keep its wines on the tables of restaurants, shops, and cellars across California and beyond.

As Three Sticks looks ahead, the goal remains unchanged: to share exceptional, estate-grown wines with people who appreciate craftsmanship, community, and history — and to do it on their own terms.

"We're small but mighty, and our story is far from over," said Colette Simpson. "We're just getting started."

About Three Sticks Wines
Three Sticks Wines is a small, family-owned, estate-only producer based in Sonoma, California. Rooted in iconic sites like Durell and Gap's Crown Vineyards and headquartered at the historic Vallejo-Casteñada Adobe, Three Sticks is dedicated to making world-class wines that honor Sonoma's rich past and vibrant community.

For more information, visit www.threestickswines.com or follow @threestickswines on social media.

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SOURCE Three Sticks Wines