LOS ANGELES, Feb. 4, 2011 /PRNewswire/ -- Wasserman Media Group and Sun Life Financial today announced a partnership between Wasserman client Hunter Mahan and the leading financial services organization. The multi-year agreement, which marks Sun Life's first sponsorship deal in the world of professional golf, features the Sun Life logo prominently displayed on the side of Mahan's headwear during all competitive events. Financial terms of the deal were not disclosed.
Mahan had one of the most notable seasons on the PGA Tour in 2010, with two PGA Tour victories, eight top-25 finishes, and a spot on the United States Ryder Cup Team. Mahan will defend his 2010 title this week at the Waste Management Phoenix Open at the TPC Scottsdale in Scottsdale, Arizona.
"I am thrilled to partner with Sun Life Financial and proud to represent their brand as I compete week-in and week-out on Tour," said Mahan. "I look forward to a great partnership together."
Under the terms of the agreement, Sun Life will receive category exclusivity and the right to use Mahan's name and likeness globally. The deal also includes personal appearances, a golf clinic hosted by the PGA Tour star and hospitality benefits.
"We are extremely pleased to partner with an athlete and individual of Hunter's caliber," said Priscilla Brown, Senior Vice President and Head of U.S. Marketing for Sun Life. "The sponsorship provides Sun Life with significant broadcast exposure that reaches a key demographic and an opportunity to connect with golf fans everywhere. We are excited to have Hunter on our team and wish him the best of luck as he prepares to defend his title in Phoenix this weekend."
The partnership further establishes Sun Life as an emerging leader in the sports marketing arena. In January, 2010, the leading financial services organization acquired the naming rights to Sun Life Stadium, home of the Miami Dolphins, Florida Marlins, and University of Miami Hurricanes, just two weeks prior to the stadium hosting the 2010 NFL Pro Bowl and Super Bowl XLIV. Most recently, Sun Life announced a multi-faceted agreement with the 17-time World Champion Boston Celtics.
About Sun Life Financial:
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Product offerings may not be available in all states and may vary depending on state laws and regulations. As of September 30, 2010, the Sun Life Financial group of companies had total assets under management of $442 billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
About Wasserman Media Group:
Founded in 2002, Wasserman Media Group is a global sports and entertainment company with leadership positions in athlete representation, corporate consulting, properties and media, sales, and action sports/lifestyle. In addition to representing more than 900 athletes in over 20 sports, Wasserman clients include the New York Jets, the New York Giants, T-Mobile, American Express and Northern Trust. Wasserman is based in Los Angeles and operates in six cities across the world, including New York, London and Mumbai. For more information please visit www.wmgllc.com.
SOURCE Wasserman Media Group