Three Top Brands To Sponsor LA84 Foundation's 2013 Summit

Annual event to focus on connection between youth sports and classroom achievement

Oct 16, 2013, 12:00 ET from LA84 Foundation

LOS ANGELES, Oct. 16, 2013 /PRNewswire/ -- Samsung Electronics is leading a dream team of corporate sponsors supporting the 2nd Annual LA84 Foundation Summit, to be held tomorrow at the Foundation's historic West Adams campus from 9 a.m. to 3 p.m.

The Summit will convene a select group of leading researchers, educators, philanthropists and sports administrators from throughout the United States to share important research findings connecting sports participation and scholastic achievement.  U.S. Olympic Committee CEO Scott Blackmun will be the keynote speaker.

At a time when shrinking budgets are threatening youth athletics programs, presenters will explain how access to sports and physical education advances overall academic achievement, and can also serve to increase the competitiveness of the next generation in the global economy.

The Summit is made possible by the event's sponsors. Samsung Electronics, the event's Presenting Sponsor for a second year in a row, is recognized as a global leader in technology innovation. The company is deeply committed to the health and development of communities, a passion that drives its Hope for Children global citizenship program to help children live smarter and healthier lives.

"Samsung is pleased to sponsor the 2013 LA84 Foundation Summit," said David Steel, Executive Vice President at Samsung. "We believe that access to sport is a critical concern for today's youth, and the Summit will raise important issues around the promotion of academic achievement through youth sports participation."

Supporting Partner Covee is a leading headwear supplier for some of the world's largest sports and lifestyle apparel brands, including Oakley, Quicksilver, the North Face, Billabong Group and GAP. The Lake Forest, CA-based company's best-selling products include hats, fedoras, visors and headbands.

"Covee is an acronym for Commitment to Victory through Excellence and Ethics, and we feel the LA84 Foundation stands for the same principles," said Bob Warsaw, Owner and President of Covee, LLC. "We are proud to sponsor this year's Summit and support the efforts of the LA84 Foundation's commitment to the youth of Southern California."

Also serving as an event Supporting Partner is TruMoo® Chocolate Milk, a subdivision of Alta Dena Certified Dairy, based locally in the City of Industry, California. TruMoo's essential nutrients help build and repair muscles and strengthen bones, serving as an effective recovery drink after exercise.

"We are proud to partner with LA84 and support its mission to support youth sports," said Nick Van Hoogmoed, Division General Manager of Alta Dena Certified Dairy. "Our national chocolate milk brand, TruMoo, provides the essential nutrients needed for active kids to help keep them refueled so they have the energy they need on and off the field."

The Summit is also supported by the U.S. Olympic Committee, which is serving as a Strategic Partner.

"We are pleased to have the support of Samsung, Covee, TruMoo and the U.S. Olympic Committee, which have made this conference possible," said Robert W. Wagner, Vice President of Partnerships for the LA84 Foundation. "It's an honor to partner with such high-caliber corporations and organizations that share our vision to invest in the next generation of students in Southern California through the unique influence of athletics."

About LA84 Foundation
The LA84 Foundation was established to manage Southern California's share of the surplus from the successful 1984 Olympic Games in Los Angeles.  The Foundation received $93 million at its inception.  Since it began operations in 1985, it has invested $214 million in sports programs serving more than 3 million youth in the eight Southern California counties of Los Angeles, Imperial, Orange, Riverside, San Bernardino, San Diego, Santa Barbara and Ventura.  Its headquarters is the historic Britt House near downtown Los Angeles where it houses the world's premier sports library and meeting facilities. The Foundation provides grants to youth sports organizations, manages programs, including a coaching education program, and convenes numerous forums for the exploration of the most pressing issues in sport. For more information, please visit

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductor and LED solutions. We employ 270,000 people across 79 countries with annual sales of $187.8 billion. To discover more, please visit

About Covee, LLC
Covee designs, develops and manufactures all types of headwear and promotional items for corporations, sports teams and private label brands. Covee also supplies promotional and giveaway items to sport teams throughout North America. The company is headquartered in Lake Forest, CA.

About TruMoo®
TruMoo®, the nation's leading ready-to-serve flavored milks, is made with fresh white milk, sourced from local dairies, and contains no high fructose corn syrup. Similar to regular milk, TruMoo provides eight essential nutrients: calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium.

SOURCE LA84 Foundation