Thrive Aviation Welcomes Bobby Perez as Vice President of Charter Sales

Experienced aviation leader to strengthen Thrive's charter relationships and drive continued growth

LAS VEGAS, Nov. 12, 2026 /PRNewswire/ -- Thrive Aviation, a leader in the private aviation industry, is pleased to announce the appointment of Bobby Perez, CAM, as vice president of charter sales. Bringing nearly two decades of business aviation experience, Perez joins Thrive's leadership team to further develop its charter business, strengthen broker partnerships and support the company's continued expansion.

"We're excited to welcome Bobby to the Thrive team," said Curtis Edenfield, CEO of Thrive Aviation. "As Thrive continues to grow and deliver exceptional private aviation experiences, bringing in talented individuals who share our commitment to service and long-term partnerships is essential. We look forward to the impact Bobby will make as we continue building on  our recent successes."

In his new role, Perez will focus on expanding Thrive's charter presence, developing strategic partnerships with charter brokers and operators, and enhancing the company's ability to deliver reliable, high-quality charter solutions. His appointment comes as Thrive continues to strengthen its operating platform and expand its presence within the private aviation market.

"Creating and maintaining lasting relationships built on trust, integrity and a genuine commitment to doing the right thing are the cornerstones of my career," said Perez. "I have worked on both the broker and operator sides of our industry; transparency and consistently delivering on commitments are nonnegotiables, I share this philosophy with Thrive. We are also aligned on the importance of investing in our team development and continuing to strengthen the partnerships that make Thrive an extension of our wholesale partners' own teams."

Perez was recently named a recipient of the National Business Aviation Association's (NBAA) 2026 Business Aviation Top 40 Under 40 award, recognizing emerging leaders who are making meaningful contributions to the industry. He also holds the NBAA Certified Aviation Manager (CAM) designation, reflecting his commitment to professional development and leadership within business aviation.

Throughout his career, Perez has held senior leadership positions with some of the industry's most respected private aviation organizations, building a reputation for cultivating strategic partnerships, driving revenue growth and developing high-performing teams. Most recently, he served as Vice President of Charter Services at Clay Lacy Aviation, where he led charter sales strategy, managed key client relationships and oversaw a team committed to delivering exceptional service. His extensive experience across both the brokerage and operator sides of private aviation provides a unique understanding of the charter marketplace, the evolving needs of wholesale partners and the relationships that drive long-term success.

The addition of Perez highlights Thrive Aviation's  ongoing investment in its people, fleet and infrastructure as the company enters its next phase of growth. Bringing deep expertise to reinforce key industry relationships and service delivery, Perez joins at a pivotal moment marked by Thrive's growing fleet of more than 30 aircraft and the recent launch of a fractional ownership program in collaboration with Arulean Air, a Honda Aircraft Company subsidiary. This milestone positions the company to support clients across every stage of private aircraft ownership and utilization.

About Thrive Aviation

Thrive Aviation is a premier private aviation company headquartered in Las Vegas, Nevada, providing on-demand charter, aircraft management, jet card memberships, fractional ownership, aircraft maintenance, and personalized aviation solutions. Founded in 2018, Thrive operates a growing fleet of more than 30 aircraft and has become one of the world's top 10 largest private jet operators. Thrive is known for its commitment to safety, exceptional service and delivering elevated private aviation experiences to clients across the United States and internationally.

CONTACT: [email protected]

SOURCE Thrive Aviation