MINNEAPOLIS, June 22, 2015 /PRNewswire/ -- Through a new interactive game introduced today by Thrivent Racing, fans not only have the chance to win prizes, they also can be part of a $95,000 donation from Thrivent Financial to Habitat for Humanity. Plus, just by playing, they will also be entered into a grand prize drawing for a VIP trip for two to the championship race weekend on Nov. 22 in Homestead, Fla.
Thrivent Racing represents the partnership of not-for-profit financial services organization Thrivent Financial, Leavine Family Racing and NASCAR driver Michael McDowell. Thrivent is a primary sponsor of Leavine Family Racing's No. 95 NASCAR Sprint Cup car and McDowell for the 2015 NASCAR race season. Their relationship has been extended to include fans through ThriventRacing.com, a microsite that brings fans under the hood of a growing race team and offers real-time updates and access to behind-the-scenes action with McDowell. Now through Oct. 15, fans can engage even further by playing the Driven to Thrive—to 95! game for the chance to win prizes and live generously through Thrivent's contribution to Habitat for Humanity.
"This game is a fun way for us to engage with NASCAR fans and let them experience Thrivent's mission to live generously while benefiting a cause that's especially meaningful to us," said Craig Stacey, Thrivent Director of Marketing. "Habitat for Humanity is an organization Thrivent has partnered with for many years, and now we welcome the NASCAR community to join us. Plus, we are giving fans a chance to win No. 95 merchandise and even a trip to the championship race in Miami where the lucky winner will get to meet our driver, Michael McDowell."
After launching the online game at www.ThriventRacing.com, participants will click to uncover each of nine tiles to reveal "hidden" game symbols. By matching three like symbols, the player wins one of the various prizes. Uncovering one special tile will unlock a donation by Thrivent to Habitat for Humanity in an amount ranging from $1 to $95*.
Thrivent Racing prizes include No. 95 diecast cars, branded koozies, autographed hero cards and more. All players will be entered to win the grand prize – a VIP trip for two to the championship race in Homestead, Fla.
No purchase is necessary to participate and fans will have the choice to add their own contribution to Habitat for Humanity to the Thrivent donation, or express interest in volunteering for a Habitat build, if desired.
The game furthers Thrivent's commitment to Habitat for Humanity and offers race fans a chance to participate in the effort. Thrivent is the largest non-governmental supporter of Habitat through a unique partnership called Thrivent Builds with Habitat for Humanity, which is in its 10th year. More than 4,000 homes have been built or repaired in the U.S. and abroad as part of Thrivent Builds, and 4.4 million volunteer hours have been contributed by Thrivent member volunteers through this program.
Leavine Family Racing and Michael McDowell recently participated in a Thrivent Builds with Habitat for Humanity Repairs project in North Carolina alongside Thrivent Financial representatives and members.
"I'm really glad that Thrivent is able to bring what they do with Habitat to the NASCAR community," said McDowell. "We really enjoyed being hands on and giving back at the Thrivent Builds event and I'm thrilled that we can bring a part of that to NASCAR fans who can help us donate $95,000 to this great cause and have a chance to attend the championship race weekend in Miami."
A digital speedometer housed on the Thrivent Racing website will track progress toward the $95,000 commitment to support Habitat for Humanity's mission of bringing people together to build homes, communities and hope.
After completing the game, players can earn bonus entries into the grand prize drawing for each friend that enters through a link they share via Facebook and Twitter.
The online game launches on June 22, 2015 and ends Oct. 15, 2015. For official rules and more information, please visit www.ThriventRacing.com. Race fans can like or follow Thrivent Racing on Facebook (facebook.com/ThriventRacing) and Twitter (@ThriventRacing) for the latest news, photos and videos from the team.
* Thrivent will make a $95,000 contribution to Habitat for Humanity International in connection with this Promotion. Unlocking a tile is for entertainment purposes only and will not affect Thrivent's contribution amount.
About Thrivent Financial
Thrivent Financial is a Fortune 500* financial services organization that helps Christians be wise with money and live generously. As a membership organization, it offers its nearly 2.4 million member-owners a broad range of products, services and guidance from financial representatives nationwide. For more than a century it has helped members make wise money choices that reflect their values while providing them opportunities to demonstrate their generosity where they live, work and worship. The organization has $96.1 billion in assets under management (as of December 31, 2014), and has been named one of the World's Most Ethical Companies for four years in a row by The Ethisphere® Institute (2012-2015). For more information, visit www.thrivent.com. You can also find us on Facebook and Twitter.
Insurance products issued or offered by Thrivent Financial, the marketing name for Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent. For additional important information, visit Thrivent.com/disclosures
*Fortune, June, 2015
About Habitat for Humanity
Habitat for Humanity International's vision is a world where everyone has a decent place to live. Anchored by the conviction that housing provides a path out of poverty, since 1976 Habitat has helped more than 5 million people through home construction, rehabilitation and repairs and by increasing access to improved shelter through products and services. Habitat also advocates to improve access to decent and affordable shelter and offers a variety of housing support services that enable families with limited means to make needed improvements on their homes as their time and resources allow. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To learn more, donate or volunteer, visit habitat.org.
SOURCE Thrivent Financial