RIVIERA NAYARIT and PUERTO VALLARTA, Mexico, March 26, 2012 /PRNewswire/ -- The global travel industry has descended on the Mexican state of Nayarit for the Ministry of Tourism's most important travel industry event, "Tianguis Turistico", which commences today.
Mexico Tourism Board, chief operating officer, Rodolfo Lopez-Negrete said, "Affectionately known as 'Tianguis', this is one of the pre-eminent events for the travel and tourism industry.
"A record-thumping 22.7 million international tourists visited Mexico in 2011 from all corners of the globe; Tianguis serves as a vehicle to show the industry why.
"Tianguis was created to provide a robust forum for members of the tourism sector to learn about the very best Mexico has to offer the global traveler: culture, luxury, adventure tourism, gastronomy and business."
"2012 is set to be another hallmark year for Mexican tourism. We are particularly excited about 'Mundo Maya' – the Mayan World – a celebration of the end of the Mayan calendar and mythological period of rebirth."
"This program has provided a vehicle for us to aggressively promote the cultural and historical side of Mexico.
"Mexico is much more than simply a luxurious beach side getaway; we are a diverse country with a diverse range of tourism products," Lopez-Negrete said.
"We look forward to welcoming our friends from near and far to celebrate Tianguis."
Tianguis is being held in a new region for the first time in 37 years: Riviera Nayarit and Puerto Vallarta. The conference will be jointly held by the two destinations from March 25-28.
Ogilvy Public Relations Worldwide
SOURCE Mexico Tourism Board