Ticketfly Acquires WillCall to Reimagine Live Events

Combination Will Bring Next-Generation Mobile Technology and an Improved In-Venue Experience to Fans and Promoters

Aug 21, 2014, 09:00 ET from Ticketfly

SAN FRANCISCO, Aug. 21, 2014 /PRNewswire/ -- Ticketfly has acquired WillCall, a concert discovery, ticketing and on-demand commerce app for iOS and Android. The acquisition brings together two leading event technology companies in an effort to accelerate innovation for fans and lay the foundation for an improved in-venue experience.

WillCall is best known for its highly acclaimed app, which features a curated list of concerts in San Francisco, Los Angeles and New York and allows fans to purchase and share tickets with just a few taps on a mobile phone. WillCall's latest innovation leverages beacon technology to let fans open bar tabs on their phones with a single swipe as they enter the venue and close out at the end of the night by simply walking out the door. This groundbreaking feature integrates seamlessly with WillCall's intuitive iPad-based point of sale system, developed specifically for live events.

Ticketfly created the first integrated technology platform for live events, allowing promoters to streamline operations and increase ticket sales, while creating a better experience for fans. Ticketfly was also a pioneer in mobile-optimized event discovery and ticketing. WillCall's technology will enhance Ticketfly's mobile offering and provide a springboard for moving beyond the ticket and inside the venue. The integration of WillCall's technology into Ticketfly's platform will provide promoters with new tools and valuable data to better understand their customers and reward loyalty.

"Mobile traffic to Ticketfly's network of sites is exploding, with almost half of all visits originating from mobile devices. The addition of WillCall to the Ticketfly family shows our commitment to defining the next-generation of mobile technology for live events," said Andrew Dreskin, Ticketfly's co-founder and CEO. "Ticketfly and WillCall have a shared passion for improving the event-going experience. This combination means big things to come for fans and promoters alike."

WillCall CEO Donnie Dinch will lead Ticketfly's consumer-facing and in-venue technology development as GM, Consumer Experience. "Everything that people love about WillCall is about to get even better. Our goal has always been to make live entertainment a bigger part of people's lives," said Dinch. "Ticketfly works with some of the coolest venues and promoters in North America. As part of the team, we'll be able to create a great experience for a much larger audience of fans."

Music fans in San Francisco, New York City, and Los Angeles can find great live events by downloading the WillCall app at http://getwillcall.com/m.

About WillCall:
WillCall is a music discovery and ticketing app offering an incredibly easy way to see live shows, founded in 2010. The app curates a list of events for discovery and purchase, shows you which events your friends are attending, and allows you to buy drinks and merchandise seamlessly through your phone during the event. WillCall was named one of Forbes' Hottest Startups of 2013, and co-founder and CEO Donnie Dinch was named one of Forbes' 30 Under 30 in Music for 2014.

About Ticketfly:
Ticketfly is a San Francisco-based technology company working to make live events better for promoters and fans. On launching in 2009, Ticketfly developed the first integrated ticketing, marketing, and analytics platform for event promoters, providing easy-to-use tools to increase ticket sales, streamline operations, and reward fans. Ticketfly's innovative technology is changing the way fans discover, share, and experience events, making the entire show-going experience easier and more fun. Over 1,300 venues, promoters, and festivals in North America use Ticketfly's technology platform, including 9:30 Club, Pitchfork Music Festival, and Brooklyn Bowl.

To discover and purchase tickets to events in your area, visit http://www.ticketfly.com. For more information about Ticketfly, visit http://start.ticketfly.com, connect on Facebook at http://facebook.com/ticketfly, or follow on Twitter at http://twitter.com/ticketfly.

SOURCE Ticketfly