The revamped TickPick app is instantly available, which is crucial for ticket buyers who want to take advantage of time-sensitive deals. It includes a smoother Apple Pay process, a vital driver of the company's growth, as Apple Pay accounts for 20 percent of TickPick's sales.
"Our mobile users represent a significant amount of our revenue and referrals, and we knew it was time to revamp our entire mobile experience," Brett Goldberg, cofounder and co-CEO of TickPick, said. "With more than one million downloads since 2013 and a doubling of mobile payments year-over-year, we've successfully built a large mobile following. We're now providing our loyal users with the advantages of our technical expertise, including refined algorithms to offer the best deals, access to the relevant latest news and event-specific content, and a faster ticket ordering process. It reflects our consistent focus on the user's needs and our unwavering commitment to providing the best and most cost-effective ticket buying experience."
The launch of the new mobile application follows the company's recent sales milestone, reached during this year's Super Bowl. The game is consistently the biggest single-day event of the year for the U.S. ticket marketplace industry, and TickPick handled approximately 15% of the tickets that were available for resale. The company sold more than 2,600 tickets, worth more than $11 million, doubling its numbers from last year's event and making it the No. 2 seller of Super Bowl tickets for 2018.
The football championship game also marked the company's ongoing engagement with Warrior Rising, a nonprofit organization that offers essential support for veteran entrepreneurs. The company honored multiple Medal of Honor recipients during its SmartFan Pregame Party event and will continue to highlight veteran success stories through its new mobile application. Every week the TickPick mobile home screen will feature a veteran entrepreneur's story and how Warrior Rising is actively providing veterans with critical funding and support.
Personalized content displays "Just Announced" events and relevant content that's directly related to current entertainment and sports events. This new capability transforms TickPick beyond the industry's best ticket marketplace into a content information source that provides users with a richer experience. It also allows users to submit their own event-specific image and video content so they can share their fun and excitement with the broader TickPick community.
The application includes several new capabilities that are designed to increase the user experience through personalization, access to relevant content and faster operations. Users can now select a "Buyer Type" preference that dynamically adjusts the "Best Deals" that are available to them. A new tracking feature provides users with constantly updating pricing and availability data on selected events, which is ideally suited for buyers that are checking pricing multiple times a day.
Adjustments to the TickPick algorithms are also incorporated into the new mobile platform. Machine learning tools are applied in the background to user's past purchasing and behavioral data, which allows TickPick to further improve deal recommendations that are perfectly tailored for each user.
Founded in 2011, TickPick is reshaping the secondary event ticket marketplace with its no-fees approach. The company does not charge any fees for buyers, setting it apart from competitive firms which charge steep transaction fees. It also leverages its algorithms to look at the price/value ratio for tickets, and then offers value grading for buyers so they can get the optimal experience for their money. Users can also bid on tickets in a process that is similar to financial markets where supply and demand create a more efficient marketplace.
TickPick was founded by Co-CEO's Christopher O'Brien and Brett Goldberg who saw inefficiencies in the ticket marketplace and decided to build a more transparent and cost-effective solution. For more information, visit www.tickpick.com.
SOURCE TickPick LLC